The goal of the redesign was to create confidence in new visitors and convenience for return visitors.
Chesterfield, MO (PRWEB) October 31, 2011
Integrated Network Cable today announced the launch of a completely redesigned version of its flagship online retail store. ShowMeCables.com is a leading retailer of cables and cabling supplies. The site overhaul of aesthetic and functional features provides a more convenient way for shoppers to find and purchase cables and related products.
The new ShowMeCables.com received a design makeover, which features a cleaner and more appealing appearance. The design was carried through to every page of the site, from the homepage to product pages, customer accounts, help pages, and the checkout. The goal of the redesign was to create confidence in new visitors and convenience for return visitors.
The redesigned website also has many new functional features, including: quantity-discount pricing, faceted navigation, and a custom cable calculator. Quantity-discount pricing provides greater discounts to customers buying produtcs in bulk. This feature allows ShowMeCables.com to be equally appealing to end users and business-to-business customers. Faceted navigation provides an improved user experience which allows customers to narrow down the selection of products to what they are looking for. These new features play an important part in the redesign's overall goal of making products on the site more accessible to customers.
The final and greatest new feature of the revised ShowMeCables.com is the Custom Cable Calculator, a unique web app that allows customers to design cables to their own custom specifications and to purchase it right through the normal shopping cart. Most custom cable requests from any company require the assistance of a sales person and a quoting process. The ShowMeCables Custom Cable Calculator allows immediate purchasing of custom cables built from a large (and growing) inventory of component parts.
The redesigned website is expected to increase revenue by creating a better shopping experience for users and increasing findability in search engines. ShowMeCables.com has shown strong growth year-over-year as an online source for cables and related supplies. The site redesign is one of the most ambitious projects of the company's history and is expected to continue a history of success through customer satisfaction.
About Integrated Network Cable
Founded in 1995, Integrated Network Cable began as a structured-cabling installation service but is most widely known as the parent company for ShowMeCables.com, an online retailer of cables and cabling supplies. Integrated Network Cable performs cabling installations throughout North America for both individuals and corporate clients, such as Geico and Edward Jones. ShowMeCables.com has fulfilled the cabling needs for hundreds of thousands of customers.