PointRoll Receives Media Rating Council Accreditation for Display and Rich Media Advertising Impression and Click Measurement

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MRC accreditation validates how PointRoll's data collection process adheres to industry-accepted standards for digital media measurement for both rich media and standard display advertisements.

“The MRC’s accreditation of PointRoll’s digital media measurement demonstrates the company’s dedication to ensuring that advertisers and agencies alike have access to the most reliable campaign measurement data,” said George Ivie, CEO of MRC.

PointRoll, a Gannett Company and the leading provider of digital marketing technology, today announced that the company has received accreditation from the Media Rating Council (MRC) for its display and rich media advertising impression and click measurement. MRC accreditation validates how PointRoll’s data collection process adheres to industry-accepted standards for digital media measurement of both rich media and standard display advertisements. To ensure that the online advertising industry has valid and reliable methods of measurement, the MRC audits and accredits measurement services based on the IAB Measurement Guidelines, and MRC’s own Minimum Standards for Media Rating Research.

“The MRC’s accreditation of PointRoll’s digital media measurement demonstrates the company’s dedication to ensuring that advertisers and agencies alike have access to the most reliable campaign measurement data,” said George Ivie, CEO and Executive Director of the MRC. “PointRoll’s focus on quality and transparency is clear, and we commend them for the industry leadership they have shown through their commitment to the accreditation process.”

With this accreditation, PointRoll’s clients can be assured that the company’s measurement methods for impressions and clicks are in accordance with industry-established guidelines. The IAB’s Ad Impression Guidelines, on which the MRC relies in part in its assessment, account for filtering for non-human impressions and other techniques designed to minimize the likelihood of inaccurate impression measurements. Additionally, the IAB Click Measurement guidelines emphasize the importance of having a clear, measurable and repeatable process in place to minimize errant clicks being able to make it into the click stream. PointRoll’s click tracking and impression counting methods were judged to have met MRC Standards for both rich media and standard online advertisements.

“At PointRoll, we’re committed to building and serving ads across multiple platforms and having the standards in place to accurately measure every aspect of these campaigns,” said Rob Gatto, CEO of PointRoll. “We chose to complete the MRC’s rigorous accreditation process to give advertisers and agencies confidence in the accuracy and reliability of our digital media measurement standards. As the industry continues to evolve and technologies like real-time bidding continue increasing in popularity, it’s important for ad tech companies to be as transparent and accurate as possible with respect to measurement standards.”

About PointRoll
PointRoll, a Gannett Company (NYSE: GCI), is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, digital circulars, mobile, and social campaigns. Delivering both the art and science of the digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. Serving more than 500 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable online advertising campaign results. For more information, visit http://www.pointroll.com or follow us @pointroll.

About the MRC
The MRC Is a non-profit industry association established in 1964 at the behest of the U.S. Congress. The MRC is comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC’s Minimum Standards For Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently, the MRC audits approximately 70 research products annually. More information about MRC is available at http://www.mediaratingcouncil.org.

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Haley Cook
Horn Group
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