National Fatherhood Initiative Holding Facebook Contest to Find Winner of Next Fatherhood Award™

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Father-Friendly Advertisements from Chevrolet, Oreo, and Volkswagen in the Running for Award

www.fatherhood.org

www.fatherhood.org

National Fatherhood Initiative is asking the public to help select the winner of the next Fatherhood Award™ by voting on Facebook for their favorite father-friendly commercial.

National Fatherhood Initiative (NFI) is asking the public to help select the winner of the next Fatherhood Award™ by voting on Facebook for their favorite father-friendly commercial.

Voters can visit NFI’s official Facebook page (http://www.facebook.com/nationalfatherhoodinitiative), watch the three finalists’ TV ads, and vote for their favorite once per day through November 6. The company whose ad receives the most votes will be presented with NFI’s Fatherhood Award™ on a date to be determined and announced later.

The three ads vying for the award are:

Chevrolet’s “Like Father, Like Son” – A boy plays with a Chevrolet Silverado toy truck, pretending that the driver is his dad. Then, his real dad pulls into the driveway outside in his real Silverado. The boy drops his toys and excitedly yells “Dad!” as he runs out to greet his father.

Oreo’s “The Perfect Start to Father’s Day” – A boy excitedly wakes his dad up in the middle of the night. He guides him to the kitchen, where he serves him milk and Oreo cookies. When the clock strikes midnight, the boy says “Happy Father’s Day” and they share their cookies together.

Volkswagen’s “The Force” – A little boy dressed up as Darth Vader is trying to “use the Force” to move various objects in his house, with no success. Then his dad pulls into the driveway in the family’s Volkswagen. The boy runs past his dad and tries his “powers” on the car. Back in the house, dad uses the remote keyless ignition system to start the car, to his son’s shock. Dad gives a playful grin as the boy looks plainly excited at what he has accomplished.

Inaugurated in 1997, the Fatherhood Award™ is presented each year to individuals, corporations, and organizations that make a substantial contribution to strengthening involved, responsible, and committed fatherhood in their work or personal lives. Past Fatherhood Award™ winners include luminaries such as Tony Dungy, Tim Russert, James Earl Jones, Dwyane Wade, Tim McGraw, and Tom Selleck, and corporations such as Google, Subaru, Johnson & Johnson, AT&T, and IBM. All past awardees can be viewed at http://www.fatherhood.org/fatherhoodawards.

As the premier fatherhood renewal organization in the country, National Fatherhood Initiative (NFI) works in every sector and at every level of society to engage fathers in the lives of their children. NFI is the #1 provider of fatherhood resources in the nation. Since 2004, through FatherSOURCE™, its national resource center, NFI has distributed over 5.8 million resources, and has trained over 11,500 practitioners from over 5,300 organizations on how to deliver programming to dads. NFI is the most quoted authority on fatherhood in America. Since 2009, NFI has been mentioned in over 1,400 news stories, and makes regular appearances in national media to discuss the importance of involved, responsible, and committed fatherhood. Learn more at fatherhood.org.

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Vincent DiCaro
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