This partnership will aid in further disseminating water quality information to the public. It’s a win-win for the WQA, the HHI, and the consumer, says Pauli Undesser, WQA director of regulatory and technical affairs.
Boise, ID (PRWEB) October 28, 2011
The Healthy House Institute (HHI) and the Water Quality Association (WQA) recently formed an educational partnership to help consumers understand the importance of and technology behind improving residential water quality.
“The partnership is a logical pairing as both organizations are devoted to arming consumers with information to make their homes healthier,” says Allen Rathey, president, HHI.
Under the terms of the agreement, HHI of Boise, Idaho, will develop articles showcasing the value of WQA certification programs and educating consumers on water quality issues for the HHI Web site. WQA of Lisle, Ill., will team with HHI to develop collaborative press releases designed to boost the public’s awareness of water quality issues and drive traffic to both organizations’ Web sites.
“We are excited about the potential of this partnership,” says Rathey. “The WQA/HHI educational program is a recipe that yields results over time once all the ingredients are present. The first ingredient is establishing regular content on HHI so search engines will find it, and the public and media will begin to learn about WQA and related products/benefits. Next, we will begin joint press releases disseminated by wire service. These press releases, written from a consumer perspective, will help drive media interest, producing more awareness and traffic to both sites.”
Pauli Undesser, WQA director of regulatory and technical affairs, agrees: “This partnership will aid WQA in further disseminating water quality information to the public. It’s a win-win for the WQA, the HHI, and the consumer. The more informed consumers are the better water quality choices they will make.”
The Healthy House Institute® (HHI) provides consumers information to make their homes healthier. HHI strives to be the most comprehensive educational resource available for creating healthier homes, covering topics in-depth such as air and water quality, building, remodeling and furnishing, cleaning and housekeeping, health and safety, ventilation, lighting, energy efficiency and more.
The Institute’s goal is to reach a mainstream educated consumer with credible information merging the best of ‘green’ with the best of healthier homes research, indoor environmental data, health and medical science, into a practical, timely, easily digestible but comprehensive message. HHI strives to be a truly authoritative voice that has the ‘ear’ and trust of major media, influentials, and most importantly, the intelligent consumer.
WQA is a not-for-profit association that provides public information about water treatment issues and also trains and certifies professionals to better serve consumers. WQA has more than 2,500 members internationally. WQA provides Gold Seal certification for products that remove a variety of contaminants. These products are tested according to independently developed standards of the highly respected ANSI (the American National Standards Institute).