Molly Sims Offers the First Look at her “Project Accessory” Premiere Style, Launches, her new Interactive Online Magazine

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Launching Officially on October 27, site features Molly’s personal reflections about her wedding, fashion and entertaining with a giveaway of her “Project Accessory” premiere beauty look

“ is a place where I can go to share my thoughts and insights on everything that’s important to me. This site allows me to engage with my fans and them with me," says Molly Sims

Molly Sims, the actress, model, jewelry designer and humanitarian, will launch her new interactive online magazine,, tomorrow in conjunction with the premiere of “Project Accessory” on Lifetime, announced, EQAL, the media company that builds influencer networks around celebrities and brands. Sims will update the site daily, making the destination for exclusive content and commentary. The new site generates conversation between Molly and her fans around fashion, beauty, entertaining, home design and more.

Today Molly Sims is offering a sneak peak at her beauty look for the “Project Accessory” premiere with a giveaway to win all of the products used. Molly’s makeup artist, Gianpaolo Ceciliato has put together a step by step guide to recreate Molly’s premiere look.

Molly Sims said, “ is a place where I can go to share my thoughts and insights on everything that’s important to me. This site allows me to engage with my fans and them with me, so look for me to answer questions, post my favorites and offer how-to’s for my look, which is the top thing I am asked for when I meet people.”

“Molly Sims brings so much to a personalized, interactive site like the ones we create at EQAL,” observed Miles Beckett, co-Founder and CEO of EQAL, “She asked us to build a social network around her and her projects to to provide a home for her fans from around the web.” Added Greg Goodfried, co-Founder and President of EQAL, “We all look forward to the new “Project Accessory” and to as a destination for Molly and her community to hang out and share stories.”

About Molly Sims
Molly Sims, actress, model and active humanitarian has been recognized for her determination to helping others as she is the Global Ambassador for PSI's child survival program, Five & Alive. In addition, Sims, who is often noted for her savvy sense of style and fashion, launched an eponymous jewelry collection aptly named Grayce by Molly Sims, which made its exclusive debut on HSN in the Fall of 2009. In Spring 2010, in addition to HSN, Molly launched Grayce, The Collection which now appears in prestigious and select retail shops. Molly Sims hosts the "Project Runway" spin off “Project Accessory” which premieres this October on the Lifetime network. Although her full time residence is now in Los Angeles, Molly spends as much time possible in New York City, the city she considers her second home. In her free time, she enjoys hanging out with friends, hiking, yoga, and of course taking long walks with the sweetest friends in her life -- her puppies.

EQAL is a media company that builds influencer networks around celebrities and brands. Their celebrity and brand networks include the official websites and social media accounts for Tori Spelling, Lauren Conrad, Randy Jackson, Elle and Blair Fowler and the brand partnership with Philadelphia Cream Cheese that recently won a Gold Effie Award. Their celebrity networks generate close to 200 million impressions per month and reach 15 million people. EQAL’s “hub and spoke” strategy focuses on building an integrated media property by increasing social media numbers, driving traffic and engagement to the celebrity’s official website, and providing new revenue opportunities. EQAL was founded by Miles Beckett and Greg Goodfried, creators of the online sensations lonelygirl15, KateModern (with Bebo) and Harpers Globe (with CBS television). The two are widely credited as being the first to create quality serial programming for the internet, for integrating products into online programming and for originating the first “online to on-air” programming with a network television show. Miles and Greg are frequent speakers on digital entertainment and brand integration in the online space as well as the future of entertainment on the internet and beyond. The company continues to evolve at the rapid speed of the medium as it combines quality content, celebrity influencers and technology.

Contact for                                                        
Melissa Kwechansky, EQAL                                             Jill Siegel, EQAL
Melissa(at)EQAL(dot)com                                     Jill(at)EQAL(dot)com
818.276.6319                                     917.214.1710


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