Orange, CA (PRWEB) October 28, 2011
Spafax has been selected to provide inflight entertainment (IFE) content services for China Airlines. Under the multi-year agreement Spafax will develop the creative strategy and manage selections for all Hollywood movies, which comprise the core of China Airlines’ IFE offering. The agreement includes full operational support and technical services, including encoding of Hollywood movies, AVOD management, duplication, quality control and fulfillment.
“We feel honored to continue our strong partnership and friendly working relationship with Spafax”, states Lucy Lu, Assistant IFE Manager at China Airlines. “With your experience and expertise, we are excited and looking forward to more creative and enriched IFE content onboard our aircraft”.
China Airlines and Spafax have a long and successful history of working together, having recently completed a major content expansion and achieving multiple finalist places at this year’s APEX Passenger Choice Awards. “We are very happy to continue our 12 year relationship with China Airlines and look forward to building on our recent successes in the years to come” says Geraldine Lee, Regional Director, Asia-Pacific for Spafax.
Spafax is one of the world’s leading providers of branded content in the form of award-winning entertainment production and management, publishing and media sales. Clients include British Airways, Air Canada, Singapore Airlines, Emirates, Mercedes Benz, Fairmont Hotels & Resorts and more. Spafax is a tenthavenue WPP company. For more information, please visit http://www.spafax.com