New York, NY (PRWEB) October 28, 2011
A growing number of CPA’s are turning to the web for new client generation and for good reason – most tax filers are now starting their search for a CPA online. As phone books and other traditional forms for CPA advertising are drying up, people are turning to the web for tax information and help.
There are currently more than 370,000 practicing CPA’s in the United States with nearly 143 million federal income tax returns being filed on 2010. As the tax code becomes more complex, people are increasingly looking for tax information and help to both file their income tax returns and receive a more rapid refund.
So how do you plan to stand out from the crowd of CPA’s and generate more business online? MyAccountingWebsite.com provides 5 tips that can help you out…
1.) Gain the highest positions possible online for CPA searches in your location. For example, if you are a CPA doing business in Fort Lauderdale, you will want to develop a CPA website that is fully search engine optimized to get you as high as possible in the search results for such terms as Fort Lauderdale CPA Firm, Fort Lauderdale CPA, etc. If you are not familiar with optimizing websites for accountants, then turn to a CPA marketing expert that can help. A couple of key statistics to remember; 90% of people will never look past the first page of Google. The top three results on page one will commonly get over 60% of the clicks with the top position getting 36.4% of all of the clicks. In short, it is good to be on top…very good!
2.) Develop greater authority for your website online. In competitive markets, on-site optimization of your CPA website is not enough to get to the top of the search engines. In most cases, your website needs authority and the best way to gain authority is through inbound link building. The search engines like Google count inbound links as votes for your website over your competition and if you ever wonder why some CPA websites are ranking at the top of the search engines and most are not, it is usually the result of good inbound links. A CPA marketing expert can help you with this process.
3.) Claim and optimize your Google Places listing. Most searches today are local in nature and Google has adjusted their results pages to reflect this. With the addition of Google Places now with the organic website results, it is important that you not only have a fully optimized CPA website but also claim and optimize your Google places listing as well.
4.) Develop and optimize a blog for your clients to get updates on your practice. Blogs are important because companies that blog on average have 55% more visitors and generate 77% more leads. Many CPA’s historically would send out periodic news letters to their customers only to find many of them ending up in the trash. In your next newsletter, include a prominent link to your new blog and provide an incentive for your clients to simply visit and receive email updates from your blog moving forward. If you don’t know how to optimize and manage your blog, have a search engine optimization consultant help you.
5.) Create a Facebook Page, LinkedIn Page, and Twitter page for your practice. 93% of American’s now indicate that they want companies to have a social media presence. Facebook now has over 200 million active users in the United States alone with over half accessing their Facebook accounts each and every day. With the proper integration and optimization, you can now have your blog entries automatically feed into your social media pages – including your Facebook page. All CPA’s have to do is to get your clients to click on the “like” button once in Facebook to have their new virtual newsletter up and running. Want to provide an incentive in you sent out newsletters? If it costs you $10 per client per year to send our newsletters, simply tell your clients they will get $10 off their next tax filing with you if they simply click on your Facebook page “like” button.
MyAccountingWebsite.com, a CharterSEO company based in New York, provides professional, search engine optimized, turn-key internet marketing websites for CPA’s who want to generate new clients for their practice. MyAccountingWebsite.com’s websites are pre-launched; fully SEO’d and cost only $99 / month plus initial setup fees. With over 960 CPA websites running in every state across the nation, MyAccountingWebsite.com provides the highest level of CPA search engine optimization and new client generation results in the industry.
Contact MyAccountingWebsite.com today to learn more about how they can help your grow your Accounting Practice Online 1-888-831-6344