‘What’s Trending’ Presents Launches #Stopbullying Campaign & Hosts Special Live Stream for National Bullying Prevention Month Today, October 27th, 3 Pm PT

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Guests Include Pam Hyde for Stopbullying.gov, Disney Channel's Adam Irigoyen, Brittany Snow, 90210’s Freddie Smith, Emmy Award Winner Jai Rodriguez, Michael Ziegfeld, Perez Hilton and Parents of Bullycide Victims Wendy Walsh and Timothy Rodemeyer MTV’s ‘A Thin Line’ Campaign, The Trevor Project, Kind Campaign, DoSomething.org, GLSEN, On Board as Partners YouTube’s Digitour Premieres Music Video to Support #stopbullying

As part of National Bullying Prevention Month, “What’s Trending,” the online, interactive talk show and 24/7 news hub, today announced its #stopbullying Campaign and a special live stream event that will take place this Thursday, October 27th at 3 PM PT via to raise awareness of cyber bullying and address the major issues surrounding this escalating problem. Hosted by digital entertainment trailblazer and entrepreneur, Shira Lazar (@shiralazar), the livestream will broadcast on Chill.com (http://bit.ly/wtchill) and via Livestream and Ustream.

To kick off Thursday’s live conversation, ‘What’s Trending’ will welcome Pam Hyde, Administrator at the Substance Abuse and Mental Health Services Administration, United States Department of Health and Human Services, to discuss cyber bullying on behalf of stopbullying.gov. Celebrity guests and personalities in-studio and via Skype to share stories, answer questions, and develop real-world actions to #stopbullying include Timothy Rodemeyer, the father of the recently passed Jamey Rodemeyer who took his own life at the hand of bullying, Disney Channel's Adam Irigoyen, Brittany Snow (Love is Louder), 90210’s Freddie Smith, Jai Rodriguez, Michael Ziegfeld, Perez Hilton and designer Jac Vanek.

‘What’s Trending’ special #stopbullying live stream partners include MTV’s ‘A Thin Line’ campaign, The Trevor Project, Kind Campaign, DoSomething.org and GLSEN. Digitour Media, the team behind the first-ever national tour featuring the world's biggest YouTube stars, will premiere a special music video presenting a mix of YouTubers and traditional celebrities to support #stopbullying.

Supporters can start getting involved right now via Twitter and YouTube by sharing photos and videos encouraging people to #stopbullying. The community can also share stories and ask questions for “What’s Trending” experts over video using VYou.com and through Facebook and Twitter.

“As an entrepreneur and digital technologist who lives and breathes online, it saddens me to see that cyber bullying has taken such a stronghold on today’s youth,” said Shira Lazar. “It sickens me to continue reporting of these young people taking their own lives. We’ve seen the influence of social media on socio-political issues around the world and I am confident that if we ban together as an online community and create a real discussion around these issues, we can make a global difference for today and tomorrow’s youth culture.”

For more information visit http://www.whatstrending.com. Reach us on Twitter via @whatstrending; @shiralazar, @HHSgov, @Samhsagov, @a_thin_line, @TrevorProject, @kindcampaign, @dosomething, @glsen using hashtags #stopbullying.

In a Tweet: #stopbullying - join a live townhall w/ @WhatsTrending @a_thin_line @TrevorProject @DoSomething @BrittanySnow + more http://bit.ly/wtchill

About What’s Trending
Hosted by Shira Lazar, What’s Trending (@whatstrending) is the groundbreaking weekly live interactive show and 24/7 news hub, covering trending news from around the web and through social media, featuring guests and guest performances from celebrities and media influencers. Guests to date have included Illeana Douglas, Kevin Smith, Lisa Kudrow, Lupe Fiasco, Mark Cuban, Romany Malco, Snoop Dogg, Will.I.Am, and Wilmer Valderrama.

About Shira Lazar
Shira Lazar (@shiralazar) is the Host and Executive Producer of "What's Trending" which is produced by the production company Lazar Co-Founded with digital entertainment veteran, Damon Berger, called Disrupt/Group. Lazar is also the Host and Creator of Disrupt/Group’s ‘Partners Project,’ with YouTube, where she interviews the hottest YouTube stars. Named one of Fast Company's 2011 “Most Influential Women in Technology,” Shira has been the face of the biggest live-streams on the web including, The Oscars, which recently won the Interactive Emmy®, The Grammy’s, and Macy’s Fashion’s Night Out, among many others. A digital trailblazer, she speaks at conferences around the world and appears frequently on networks like Bloomberg TV, CNN and Fox News Channel discussing Internet culture and digital trends.

About MTV’s ‘A Thin Line’ Campaign
A THIN LINE is MTV’s pioneering campaign to fight bullying, abuse and discrimination in the digital age. The multi-year effort empowers America’s youth to identify, respond to, and stop the spread of digital abuse, which includes pervasive issues like cyberbullying, sexting and digital dating abuse. MTV has built a coalition of the foremost authorities on these topics and is engaging its audience through thought-provoking PSAs, integration into MTV's top-rated shows, an original film, innovative online and mobile tools, curricula, and more. The campaign has reached tens of millions on-air and mobilized over 1,000,000 young people to take action and stop the spread of digital abuse.

About The Trevor Project
The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning young people under 24. Every day, The Trevor Project saves young lives through its free and confidential lifeline, in-school workshops, educational materials, online resources and advocacy. Honored by the White House as a “Champion of Change,” The Trevor Project is a leader and innovator in suicide prevention. Learn more at TheTrevorProject.org.

About Do Something
We love teens. They are creative, active, wired…and frustrated that our world is so messed up. DoSomething.org harnesses that awesome energy and unleashes it on causes teens care about. Almost every week, we launch a new national campaign. The call to action is always something that has a real impact and doesn’t require money, an adult, or a car. With a goal of 5 million active members by 2015, DoSomething.org is one of the largest organizations in the US for teens and social change. Join us at http://www.DoSomething.org.

GLSEN, the Gay, Lesbian & Straight Education Network, is the leading national education organization focused on ensuring safe schools for all students. Established in 1990, GLSEN envisions a world in which every child learns to respect and accept all people, regardless of sexual orientation or gender identity/expression. GLSEN seeks to develop school climates where difference is valued for the positive contribution it makes to creating a more vibrant and diverse community.

About Kind Campaign
Kind Campaign is an internationally recognized movement, documentary and school program based upon the powerful belief in KINDness that brings awareness and healing to the negative and lasting effects of girl-against-girl “crime. In February 2009, while attending Pepperdine University, two young girls recognized a problem and decided to do something about it. Lauren Parsekian and Molly Thompson, both affected by female bullying, decided to create a documentary and non-profit that would ultimately change the lives of hundreds of thousands of people across America. The girls have gone on three national tours, spreading their school assembly program and documentary film in hundreds of schools and communities across the country.

Media Contacts:
What’s Trending
Jocelyn Johnson

MTV’s A Thin Line Campaign
Jake Urbanski

Do Something
Jessica Pollack

The Trevor Project
Laura McGinnis


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