PointClear’s Karla Blalock Promoted to Chief Operating Officer; 20-Year Prospect Development Veteran Recognized for Significant Contributions

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Karla Blalock has been named chief operating officer of PointClear, an Atlanta-based prospect development company. In her new role she is responsible for all client services, including program development, account management, service delivery, database management and analytics. Blalock, who joined PointClear in 2004 and previously served as vice president of solution services, has been instrumental in the company’s ability to consistently deliver high quality sales opportunities to its technology, healthcare and business services clients. http://www.linkedin.com/in/karlafullerblalock

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Karla Blalock, Chief Operating Officer, PointClear, LLC

“Karla is a results-oriented sales lead management executive with a track record for developing and managing the lead generation, qualification and nurturing that drives revenue,” said Dan McDade, PointClear CEO.

Karla Blalock has been named chief operating officer of PointClear, an Atlanta-based prospect development company. In her new role she is responsible for all client services, including program development, account management, service delivery, database management and analytics. Blalock, who joined PointClear in 2004 and previously served as vice president of solution services, has been instrumental in the company’s ability to consistently deliver high quality sales opportunities to its technology, healthcare and business services clients. http://www.linkedin.com/in/karlafullerblalock

“Karla is a results-oriented sales lead management executive with a track record for developing and managing the lead generation, qualification and nurturing that drives revenue,” said Dan McDade, founder and CEO of PointClear. “This promotion recognizes her for her contributions to our clients’ success.”

“I look forward to helping clients achieve even higher return on their marketing and sales investments,” said Blalock, who brings a diverse combination of business, operations and execution expertise to the COO role. “The PointClear operations team is laser focused on honing our abilities to quickly identify strategic issues and develop the prospect development programs that can be executed and measured against business objectives,” she said.

The Sales Lead Management Association named Karla one of the 50 most influential people in sales lead management in 2010, and in 2011 she was named one of SLMA’s inaugural 20 Women To Watch. She is a member of the Technology Association of Georgia (TAG), Women in Technology (WIT) and the American Association of Inside Sales Professionals (AAISP).

About PointClear
Founded in 1997, Atlanta-based PointClear helps B2B companies drive revenue, closing the gap between marketing and sales by nurturing leads, engaging contacts and developing prospects until they’re ready to close. The prospect development company stands out because of its strategic approach to planning; the quality of its people; and its multi-touch, multi-media, multi-cycle processes. This unique combination provides best-in-class client companies such as Microsoft, UnitedHealth Group, LXE, SGI and D&B more predictable forecasts and more sales success. PointClear’s president Dan McDade recently authored the book, TheTruth About Leads. For additional information, visit PointClear’s blog ViewPoint | The Truth About Lead Generation or PointClear http://www.pointclear.com or call (877) 582-9909.

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