In order to stay on top, SEO consultants have to keep a close eye on every change that’s implemented by the leading search engines
(PRWEB UK) 27 October 2011
Although the online search giant makes a staggering 500 changes to the inner workings of their system every year, there isn’t an SEO company in the world that hasn’t been hit by Google’s latest round of algorithm updates. It is these intricate codes of conduct that govern who comes out on top when it comes to search engine ranking positions, and many of the SEO consultants at SEO Positive have found that several sites which were achieving great results have now dropped into inexplicable obscurity.
The impact of the latest change (named ‘Panda 2.5’ by industry leaders) has had on the SEO industry is described by Matt Wood, Head of Search at SEO Positive in this statement:
"Panda has exposed the shady SEO tactics of less-than-reputable SEO firms and favoured websites that offer unique content and trustworthy backlinks. Sites that have been identified as spam sites or content farms have been worst hit, while some of the world’s most prestigious PR websites have suffered a huge blow for reasons largely unknown. Though the many different components of SEO can be difficult for business owners to get their heads around, these Panda updates have proven one thing for sure – anyone looking to partner with an online marketing agency needs to choose a company that has their best interests at heart, not just the interests of their bank account. Failure to do so could end up damaging the reputation of the company's website".
Google bosses improve their search facilities by the day. In an interview conducted by stonetemple.com with Google's Director of Research Peter Norvig, the expert claims that 'Google tests tens of thousands of algorithm changes per year, and make one to two actual changes every day'.
As the country’s most transparent and hardworking SEO company, SEO Positive constantly strives to offer clients a refreshing and honest approach to search engine optimisation. The team behind the agency understands that online marketing is an ever-changing field and that in order to stay on top, SEO consultants have to keep a close eye on every change that’s implemented by the leading search engines. The SEO and PPC managers have undertaken rigorous training and interview processes so that SEO Positive has been able to pick out the very best professionals currently working within the industry.
The SEO agency also offers flexible, customised SEO packages so that they can adjust their approach to clients’ campaigns as and when they need to. The client account managers stay in touch with clients as much or as little as necessary and keep customers informed about the latest developments at all times, making it easy for partners to stay in control of their investment and adding to their understanding of the science of search engine optimisation.
Anyone who feels that they’ve been hit hard by the latest Panda update is invited to get in touch with SEO Positive to find out how the company can help them. Sales consultants are available during normal office hours and if you’d like to speak with a member of the team, or those interested in finding out more can simply fill in an enquiry form online for a quick response.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.