Avectra and Intacct Announce Expanded Partnership

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Deeper product integrations deliver comprehensive cloud/SaaS-based social CRM and accounting solution

We look forward to working with Avectra to bring the benefits of Social CRM combined with Intacct’s cloud financial applications to our mutual customers and prospects.

Avectra, a leading web-based Social CRM provider in the association and not-for-profit market, today announced an expanded sales, marketing and development partnership with Intacct, the industry leader of cloud-based financial management and accounting applications for associations. The expanded alliance will drive deeper integrations between Avectra and Intacct to deliver a comprehensive cloud/SaaS-based Social CRM and financial management solution for trade associations, professional societies, REALTOR® associations, faith-based organizations as well as not-for-profits such as charities, cultural institutions and foundations. The partnership affords Avectra customers the opportunity to recognize additional operational efficiency throughout the organization, minimize costs and gain control of their finances by seamlessly accessing powerful financial management and accounting applications built on the robust Intacct cloud platform. Today’s announcement was made at Intacct Advantage 2011, Intacct’s annual customer and partner conference, where Avectra is a Silver Sponsor.

“Many of today’s associations and not-for-profits are struggling to do more with less, especially when it comes to managing their accounting and bookkeeping efforts in a cost-effective way,” said Richard Davis, Avectra’s chief executive officer. “Our customers realize web-based systems are here to stay and that cloud solutions offer tremendous benefits such as access to information—member, donor and financial—on a real-time basis. Such access enables customers to make smarter decisions faster and to focus on serving their members and donors while fulfilling their mission, rather than managing software.”

"Intacct is eager to grow our existing relationship with Avectra," said Rob Reid, president and CEO of Intacct. "Avectra is recognized for its excellent reputation and history of continuous product innovation in Social CRM for associations and not-for-profits. We look forward to working with Avectra to bring the benefits of Social CRM combined with Intacct’s cloud financial applications to our mutual customers and prospects."

The Avectra Social CRM suite, which includes association management software (AMS), a social community platform and social media monitoring, is leveraged by today’s largest, smallest and most successful associations and not-for-profit organizations. The unrivaled suite empowers organizations to engage both internal and external audiences in more sophisticated, relevant and transparent relationships to promote advocacy, community and action, while driving business value.

The benefits of the expanded partnership are already being recognized by both organizations. Leading CPA firms, consultants and system integrators are aligning with both Avectra and Intacct to offer the integrated cloud-based solution to their association and not-for-profit clients and generate new opportunities.

"Our excitement continues to grow about the combined services Avectra and Intacct provide for associations and not-for-profit organizations. The deeper integration between the two solutions will greatly improve visibility into the wide array of data typically spread across multiple different and disparate locations. Combining data into a more centralized and easy to access system results in greater operational effectiveness,” said Bob Green, CPA.CITP, partner at SingerLewak, a leading accounting services and consulting firm in California. "Their mutual commitment to reduce the complexity and eliminate the variety of manual processes historically associated with the financial aspects of managing members and donors will further improve an organization’s decision making and operational efficiency while having a positive impact on the bottom line.”

"Avectra pioneered cloud-based Social CRM for associations and not-for-profits. We believe this model is the best fit for most organizations that want a complete membership and donor management platform without the hassle of installing, managing and maintaining on-premises software," added Mark Yohai, Avectra’s vice president of global business development. "We see our expanded partnership with Intacct as well as the growth of our channel program as an opportunity to introduce Avectra technology to even more organizations throughout North America."

"Many of the leading CPA firms and Value Added Resellers focused on associations and not-for-profits are already working with Intacct, and frequently hear a desire for Social CRM capabilities that also work seamlessly with our applications," said Taylor Macdonald, vice president of channels for Intacct. "Our channel partners are going to be delighted about today’s announcement that brings together two of the leaders in cloud computing for associations and not-for-profits – it’s a real win for Avectra, for Intacct, for our mutual partners and for all of our current and future clients."

About Avectra
For the last 17 years, Avectra has translated our customers' needs into a market-leading Customer Relationship Management system (CRM) - whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership success with its ability to provide world-class member management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra's proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.

To explore the Avectra family of products, please visit http://www.avectra.com , or call 800-858-8272.

About Intacct
Intacct is the cloud financial management company. Bringing cloud computing to finance and accounting, Intacct's award-winning applications are the preferred financial applications for AICPA business solutions. Intacct applications are used by thousands of organizations from startups to public companies and are designed to improve company performance and make finance more productive. Hundreds of leading CPA firms and Value Added Resellers offer Intacct to their clients. The Intacct system includes accounting, contract management, revenue management, project and fund accounting, inventory, purchasing, vendor management, financial consolidation and financial reporting applications, all delivered over the Internet via cloud computing.

Intacct is headquartered in San Jose, California. For more information, please visit http://www.intacct.com or call 877-437-7765.


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Patrick Dorsey
Avectra Inc.
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Matt McCarthy
PAN Communications
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