London, UK (PRWEB) October 29, 2011
Ahead of The Market Research Event (TMRE), the Next Gen Market Research board has announced its shortlist of finalists among the 10 individuals and 15 companies for its 2011 NGMR Disruptive Innovation Awards. (Click here to view the article)
Michalis Michael, founder & managing director of DigitalMR was named as a finalist among individuals who have demonstrated a pioneering approach to innovation within market research. The winners will be announced at the Award Ceremony during The Market Research Event, on the 8th of November.
DigitalMR is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research and sophisticated technology platforms to enhance its business consulting approach. DigitalMR combines Active Web Listening and Private Online Communities for co-creation with traditional online research techniques to help companies listen to, understand and engage with their customers.
It’s solutions also include ad-hoc quantitative and qualitative research online, with expertise in customer segmentation, customer loyalty, online focus groups, video diaries, bulletin boards and online ethnography.
The agency operates in affiliation with international market research company MASMI and has offices in London, UK; Nicosia, Cyprus, and Columbus, Ohio, in the US.
About Michalis Michael
Michalis Michael is the founder and Managing Director of London and Nicosia headquartered DigitalMR Ltd, the first holistic Digital Market Research Specialist. His particular expertise entails social media research and marketing strategy.
Primarily focusing on social media research, Michalis has worked with numerous blue chip multinational corporations at headquarters, regional and local country levels, including P&G, Nestle, Coca Cola, Novartis, Citigroup and Saxo Bank. Michalis has extensive experience in financial services, FMCG, retail, healthcare, telecoms and automotive industries.
Michalis is an active member of the Young Presidents Organization (YPO) and received their International Legacy Award in 2005. He also sits on the YPO International Education Committee. He is a member of the board of Mentoring AG, a Greek consulting company, and MASMI UK, a multinational research organisation.
An aerospace engineer by academic background, Michalis has been in marketing research consulting since 1991. He has lived and worked in numerous countries since then, including the Middle East, Central & Eastern Europe, Germany, USA and now in the UK. He received his business training at Harvard Business School and London Business School.