Mirametrix Releases World’s Most Portable Desktop Eye Tracker

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Mirametrix latest launch makes eye tracking easier than ever.

Mirametrix new open software-based novel architecture enables high-performance yet affordable, slim and lightweight eye tracking solutions
Craig Hennessey, CTO & Founder of Mirametrix

Mirametrix, a specialist in commercial eye tracking solutions has today launched a new release of its S2 slim, lightweight, professional eye tracker with improved software features.
“Mirametrix S2 eye trackers have experienced high demand and very positive reviews from our customers because of their very slim and lightweight form factors combined with high-performance, ease-of-use and open architecture allowing rapid development of software applications and export of data into other applications”, Said Amineh Younes, product manager of Mirametrix S2 Eye Tracker product line. “We have worked with our customers to bring a number of new features into our standard software. The S2 new release will further support the use of affordable and portable desktop eye tracking technology into new applications such as marketing research, and usability”
“Eye tracking technology has long been restricted to niche applications such as basic research and assistive technology fields due to its traditionally expensive hardware architecture and complex setup procedure,” stated Dr. Craig Hennessey, CTO & Founder of Mirametrix, “Our new open software-based novel architecture enables high-performance and compact yet affordable eye tracking solutions. The new release streghtens the robustness, reliability, portability and usability aspects of Mirametrix S2 desktop Eye Tracker allowing it to be used in many new applications.”
To learn more about the new release, please visit
http://mirametrix.com/news2release

Notes to Editors:
To request interviews, or for further information, please contact
Amineh Younes
Product Manager
Mirametrix
Tel: +1 (438) 380.5435
amineh(at)mirametrix(dot)com

About Mirametrix
Mirametrix is focused on bringing gaze-based human computer interaction into the consumer environment. Mirametrix aggregates intellectual property, innovators and developers from academic and industrial sources to create state-of-the-art solutions in eye tracking and related fields, including perception-based video technology, gaze based analytics, and consumer gaze applications.
Mirametrix leadership team has over a decade of experience in the field of eye tracking, with an additional 30 years of experience in related fields including perception-based video technology and image processing.
Mirametrix joined the TandemLaunch Technologies acceleration program in early 2011. The company is now based in Montreal, Quebec, Canada. Mirametrix sells its portable S2 Eye Tracker System internationally, with customers in academic research, market research, usability, education and game design.
http://www.mirametrix.com/

About TandemLaunch Technologies Inc.
TandemLaunch Technologies, a Montreal-based company, bridges the technology transfer gap by developing early-stage multimedia university inventions into risk-reduced consumer technologies suitable for industrial commercialization. Our acceleration programs not only provide significant funding to high-potential university inventors and entrepreneurs, but also offer cost-effective business and development expertise, as well as close industry connections.
http://www.tandemlaunchtech.com/

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Alessandra Glavier
TandemLaunch Technologies Inc.
+1 (438) 380-5435
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