IDX, Inc. and RealLead, LLC. Announce Real Estate Survey Results.

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Over 65% of REALTORS® surveyed report that integrated IDX/MLS search sells more homes.

In July 2011, IDX, Inc. and RealLead, LLC. surveyed thousands of Realtors and home buyers nationwide. The Home Buyer Survey focused on home buying “pain points”. The Realtor survey focused on the value of real estate websites and use of mobile marketing technology in the real estate market.

According to the Realtor survey of IDX Broker subscribers, over 65% confirmed that a real estate website integrated with IDX Broker, generated at least one recent real estate transaction.

“The Realtor survey points to the value of integrated IDX search to a segment of Realtors that actively track the source of a transaction. Not every Realtor® tracks this stuff. Many Realtors offer integrated IDX/MLS search simply because they know it makes them more competitive.” says Luke Walsh, General Manager of IDX, Inc.

According to the Home Buyer Survey, distributed by Caroline Cummings, Co-founder and C.E.O. of RealLead, LLC., approximately 86% of home buyers expect a very quick response from a Realtor. The majority expect a response within a few hours, with 44% expecting a response within the first 30 minutes.

“This survey provided us with a lot of great information about home buyers’ pain points. Response rate is immensely important to home buyers. This is an area where RealLead can help Offices and Agents by implementing and tracking a mobile marketing campaign for each of the Realtors’ listings,” says Cummings.

The Home Buyer Survey indicated that 52% of home buyers prefer to work with a Realtor that understands how to use the Internet and mobile marketing technology to help them buy or sell a home.

About RealLead, LLC.
Based in Eugene, Oregon, RealLead, LLC is a technology company that provides Mobile Marketing tools, and an online Lead Marketplace that connects qualified home buyers to Realtors in real-time. RealLead recognizes that the home buyer wants to hear back from a Realtor within a few hours of their interest in a specific property, RealLead helps facilitate that connection in a more meaningful and efficient way by using the latest mobile marketing tools. RealLead is currently in Private Beta Testing. Realtors interested in being notified of the Full Beta launch this winter can register at http://www.reallead.com/.

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 400 individual Multiple Listings Services (MLS). IDX, Inc. provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites ( IDX Broker ). In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites ( IDX Broker Wordpress Plugin ) as well as a dedicated mobile application available for the iPhone and iPad ( myAgent IDX ). The entire suite of real estate software available from IDX is easy to manage and maintain and helps real estate professionals display real estate data from their multiple listing service (MLS) regardless of their technical ability. For more information on all the services provided by IDX, Inc. please visit http://www.idxbroker.com

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Jordan Johnson, Media Relations
IDX, Inc.
(800) 421-9668
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