Wool.labs™ to Launch THIS SPOT™ - the Next Generation Social QR code - at Occupy, Wall Street

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On Friday, October 28, Wool.labs will launch THIS SPOT™ - a socially-enabled QR code platform - at Occupy, Wall Street. THIS SPOT™ enables real time, location-based social interactions through QR codes and near field communication (NFC) technologies.

Wool.labs™, a business intelligence company driven by behavioral science technology, has launched a new addition to its social research and engagement platform. THIS SPOT™ will be released for free to the public at Occupy, Wall Street on Friday, October 28, 2011.

THIS SPOT™ creates a location-based social ecosystem around QR codes and near field communication (NFC) technology. This innovative social platform enables chronicling and sharing of events and experiences in real time. By simply generating a free THIS SPOT Spotmark™ you can instantly create a community around any event, place or item.

Users will be able to tie any multimedia content to a Spotmark from their smartphone and from their computer, enabling participation in this form of digital archaeology. As others scan the same Spotmark, they will not only discover everyone else’s artifacts and experiences, but be able to add their own and participate in the location-based conversation.

At Occupy Wall Street, THIS SPOT Spotmarks will be generated and freely distributed to any individual who wants to identify a location and enable sharing of collaborative experiences around that spot.

Political parties are poised to gather voter insight and drive their message through THIS SPOT. With its ability to amplify constituent conversations on social networks like Facebook and Twitter, while incorporating stirring multimedia images of rallies and events, a new level of engagement will be enabled. In order to better understand metrics behind a Spotmark, THIS SPOT provides a complete dashboard view of all interactions with the Spotmark including demographics and social comments for each Spotmark.

Wool.labs is a new breed of business intelligence company. Our proprietary technology solutions help enterprise clients understand and solve complex business challenges through social behavioral intelligence. We dig deep into dialogue data to uncover core insights and emerging trends to inform strategy, change behavior and drive new business opportunities in a way that is unmatched in the industry.

For more information, visit http://www.thisspot.com


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Brandon Reese
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Steve Chiles
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