Launching a Revolution: Emotice Media Enlists the Big Guns

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A small company with a big idea for revolutionizing the way people engage with the books they love just signed with Why Communications, BrandU and Stratacution Ventures to develop and fund one of the most interesting ideas to come along in years.

Intention Products, LLC, distributor of the BrandU business development programs and the Interprise Business Incubator, announced today that they have inked a three-way deal with Why Communications and Stratacution Ventures to take Emotice from ground-breaking idea to fully-funded online start-up. “This is an ideal challenge for our new alliance with Stratacution,” says BrandU co-founder W. Vito Montone. “Emotice Media has an incredible idea we can help refine to its fullest potential by combining Why Communications’ award-winning creative and Stratacution’s proven technology-“raise” record to form a perfect marriage of idea, funding, and execution.”

Emotice Media is bringing the written word to new life using all the vast power and potential of web technologies. The company’s tagline is “There’s no story without you” and CEO Isabelle Lessard is passionate about helping people express themselves in ways that were never possible before. “I want to add value to reading by allowing readers to be personally involved with their books. I want to give people tools to be creative, to have books become their own in ways uniquely personal and new. We will give them a platform for bringing the words they care about to life—even if it’s just a recipe. I knew technology makes my business feasible, but I needed strong partners to have a successful launch.”

Lessard sought out BrandU to help her develop what has the potential to produce a “creativity revolution,” in the words of BrandU co-creator W. Vito Montone. “She came to us because she has this really revolutionary concept but needed help in developing the proper support platforms and marketing. Working with Stratacution Ventures and Why Communications, we can take her all the way to launch with the funding she needs as well.”

BrandU’s Interprise Business Incubator, a year-long program in business development with special mentoring by Montone and BrandU co-creator Kim Castle, will serve as the launch platform. BrandU specializes in helping entrepreneurs get such dreams off the ground and into the reality of a viable business in the marketplace. Entrepreneurs and small business owners reap the benefits of their 35 years combined experience in marketing and business development, working with companies like Disney and General Motors, and launching such successful entrepreneurs as Ali Brown and Ari Galper.

“Our mission is to help entrepreneurs fulfill their independence by helping them clarify the vision for their company, develop the brand, find the right audience, and craft a marketing message that leverages the unique voice of the brand,” says Montone. “And by tapping Stratacution’s ability to find the proper funding sources for our Elite members like Emotice, we can help a new business become a reality in fairly short order. We are really pleased to be able to take an exciting new concept like Emotice to market.”

Stratacution Ventures specializes in crafting strategies for bootstrapping, crowdfunding, tapping friends and family sources for investment, and accessing venture capital. Like BrandU, they serve as mentors and coaches, helping entrepreneurs develop and pitch investor presentations, comprehensive business plans, and secure funding through private placement, venture capital, and other means. The company has raised $8.65 million for four businesses in the past 18 months, including an $8 million private placement, and is currently finalizing over $12 million more.

“We love taking exciting new companies like Emotice Media to our investors,” says Stratacution managing director Ryan Kim. “Small businesses are the lifeblood of the economy, and entrepreneurs are the ones with the biggest ideas driving us all forward. This is a great partnership.”

Why Communications is a boutique creative and business launch agency offering a customized collection of turnkey brand development, launch and expansion solutions designed to help entrepreneurs define, reach, and engage the market. They specialize in solving complex brand expansion problems through three key areas—strategy, creative, and experience, which spans development and production for information products, marketing, product development, entertainment, advertising, interactive, immerse social entertainment, edutainment, television, films, theatre, print, and the web.

As an Elite member of BrandU’s Interprise Business Incubator, Emotice Media and Lessard receive special mentoring from Castle and Montone and the Interprise coaches with the full benefit of the dual partnership with Stratacution and Why Communications.

Big guns, indeed.

To learn more about BrandU and the Interprise Business Incubator, visit

About BrandU®: Often dubbed the E-Myth® for a new generation of business, BrandU is the creator of the world's only process-based, integral approach to business development that guides entrepreneurs from idea to brand to sustainable sales in the market.

E-Myth is a registered trademark of E-Myth Worldwide Corporation.


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Sue Bolich
Why Communications
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