New York, NY (PRWEB) October 31, 2011
A new survey reveals key findings concerning the use of tablets, eReaders, and smartphones within the nursing community. The survey was conducted by Springer Publishing Company, which polled more than one thousand nurses on their ownership and usage of mobile devices, their preferences for nursing and medical apps, and their social media use.
One of the survey’s key findings is that among this group, the majority of which are nurse educators holding advanced nursing degrees, 74.6% own a smartphone or tablet computer, and almost half, 41.5%, own an eBook reader, with the Amazon Kindle easily out-pacing the Barnes & Noble Nook with a 61.4% adoption rate versus 16.8%, respectively. Although most of those who own an eBook reader have not yet purchased nursing or medical eBooks, 31.4% have. In addition, a slight majority (53.6%) of those owning smartphones have downloaded or installed nursing or medical applications. The survey also polled participants on their social media use and found that 68.4% of responders use Facebook (the leading platform), with 37.3% on LinkedIn and only 10.7% on Twitter.
“These findings indicate the rapid growth of mobile technology use among those in the health care industry, as well as the growing demand for eBooks and mobile applications that serve the professional development and reference needs of nurses,” commented Pascal Schwarzer, the Vice President of Digital Business Development at Springer Publishing Company.
Schwarzer adds, “This trend presents a wealth of new opportunities for industries serving the health care professions. Springer Publishing Company, for one, is happy to be meeting the growing needs of this community by making virtually all of our titles available as eBooks and launching an aggressive digital product development program.”
To view the full survey and its findings, visit http://springerpub.com/NursingSurvey.
About Springer Publishing Company
A pioneer in health care and social science publishing, Springer Publishing Company is known as an innovative nursing, psychology, social work, counseling, gerontology, public health, and rehabilitation publisher. The company has won numerous awards, including the American Journal of Nursing Book of the Year Awards, the ALA Choice Awards, and the AAP PROSE Awards, and offer more than a hundred top quality titles annually, in addition to more than twenty journals. From nursing to psychology, our publishing company is passionate about providing the best textbooks, guides, professional books, and reference works to instructors, professionals, and students. For more information on SPC, visit us at http://www.springerpub.com.
For more information on this survey or to request reprint permission, please contact Dara Salem at dsalem(at)springerpub(dot)com or 212-431-4370 x211.
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