Nouveau Eyewear Adds Two New Frames to Its Highly Successful Van Heusen Line

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Van Heusen Eyewear releases two new styles.

Van Heusen Xavier in Brown

As the proud owner of America’s number one selling men’s dress shirt, Van Heusen has no concerns regarding brand recognition. But, this comforting fact hasn’t made them too comfortable. For over 125 years, the Van Heusen brand has remained at the forefront of men’s fashions with the ideals of quality and affordability at their core. And their eyewear is no exception to this long tradition. Distributed by Nouveau Eyewear, the Van Heusen ophthalmic collection is a bold union of classical looks and stylistic innovation that is perfect for the mature man with discerning taste.

Recently released in July, the Xavier frame is the perfect marriage of traditional form and contemporary style. This rectangular metal frame is ideal for the business professional that desires comfort and class. Spring hinges provide durability and superior fit, while the option of Big Man sizing makes this frame suitable for men of many sizes and shapes. The understated end piece design provides a subtle, masculine look that still retains a sense of uniqueness and character. With the Xavier frame, one can stand out without acting out. Available in satin brown with tortoise temple sleeves, or satin gunmetal with black temple sleeves – classic color combinations for the man who knows when not to mess with a good thing.

Released this September, the Emmett frame takes a more contemporary approach while maintaining the air of traditionalism that men look for in the Van Heusen brand. This super lightweight, semi-rimless frame is incredibly comfortable and sharp. With a sophisticated temple trim and subtle plastic temples, the Emmett manages to attract attention with very little material. This sleek, minimalist look is perfect for business professionals who value comfort, quality, and a no-nonsense approach to fashion. Deep enough for progressives and available in big man sizes, the Emmett accommodates a variety of faces and prescriptions. Available in brown bridge and endpiece with brown plastic temples, or silver bridge and endpiece with gray plastic temples.

Whether it’s style, affordability, quality, or all three, the Van Heusen collection by Nouveau Eyewear has what you’re looking for. With its long history of superior quality and design, the Van Heusen name has become synonymous with trust. And with its singular ability to reinvent such timeless styles, the traditionalist needn’t ever look outdated. To learn more about the Van Heusen ophthalmic collection, please visit


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Donna Fortenberry
Nouveau Eyewear
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