Positive Web Design Offers Tips To Businesses Hesitant To Optimise Their Website

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Leading web firm offers several reasons why companies should organise prompt optimisation work for new websites

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When sites are developed with search engine optimisation in mind they are set up for the very best success within the major search engines

When looking for a brand new website design (or just need to revamp an existing site) it can be difficult to know where to turn. There are hundreds of website design companies throughout the UK competing for the business of keen webmasters, each offering varying skillsets and creative abilities.

However, Positive Web Design is different in that the team behind this company believes all business owners need to be aware of the potential of search engine optimisation and should be looking for a web design agency that can build an SEO-friendly site. The aesthetics and functionality of a site are the most important issues in the short-term, but how can businesses ensure that their new website design will stand the test of time and support their future online promotional campaigns?

As a division of Positive Media, Positive Web Design fully embraces its roots in the UK’s most transparent internet marketing company and looks to bring the knowledge and experience of its SEO consultants to the table when approaching web design. This has two main benefits for clients;

First of all, it’s been proven that when sites are developed with search engine optimisation in mind they are set up for the very best success within the major search engines. Positive Media appreciates that successful SEO helps sites achieve higher SERPs for their most relevant and therefore profitable keywords. This in turn maximises the return on the initial investment and drives more traffic to the website in question.

Secondly, optimising sites from their inception ensures that they are easy to navigate, which, in the experience of Peter Andrease, has a huge bearing on consumer perception. Peter is the Head of Design at Positive Web Design and is quick to explain why usability is the key to a well-designed platform in this statement:

“Clear sitemaps act as the foundation for a customer-friendly site and support the user if they’re looking for information and guidance. Even the finer details such as shorter titles, accurate meta descriptions and appropriate header tags will make all the difference in the long run and will communicate your relevancy to both the human user and the search engine algorithms”.

But why is it really crucial to consider search engine optimisation in web design from day one? Statistics from SEOBook have shown that the first 10 results within a major search engine such as Google, ie all first page rankings, will receive nearly 90% of all the click-through traffic. From studies carried out in 2010 by a world-renowned blogging organisation, businesses can deduce that the first-ranked URL actually receives over 40% of the total attention from potential customers. Huge numbers that will eventually have a huge impact on the success of a business!

The web design professionals at Positive Web Design will still provide you with an efficient turnaround but strive to offer a service that is, above all else, fantastic value for money. Their SEO expertise is only the tip of the iceberg. For more information about the affordable, professional web design packages and additional services (such as a hosting, technical support and copywriting), take a look at the site or give the office a call during normal office hours.

Positive Web Design is a division of SEO Positive Limited. Although based in Chelmsford, Essex, Positive Web Design is able to offer a wide range of web services to clients across the UK and beyond. This website design agency has extensive experience with clients from all industries and specialises in professional web design projects, so call our sales consultants today on 0800 088 6000 for more information or to obtain quotes.

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Ben Austin
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