Because search engine optimisation is a slow, natural process, businesses may find that they’re not achieving the results they wanted because they simply didn’t think ahead
(PRWEB UK) 30 October 2011
It’s getting colder outside, but this doesn’t mean that businesses should freeze their SEO campaigns. In fact, winter is one of the most important times for search engine optimisation efforts, as the promise of a boom in business over Christmas approaches and businesses gear up for a prosperous start to the New Year.
Currently employed as the Head of Sales at SEO Positive Limited, Danny Hall is quick to stress the importance of thinking about seasonal opportunities as soon as possible:
“Around about October time, we get so many panicky enquiries from companies who want to improve their visibility in time for the Christmas period. By the time their objectives have been outlined, the keyword research has been carried out and the contract has been agreed, it’s often November before we can get the SEO campaign up and running properly, and because search engine optimisation is a slow, natural process, businesses may find that they’re not achieving the results they wanted because they simply didn’t think ahead”.
Therefore the first piece of advice on offer from this renowned SEO agency is to set aside some time as early as July to think about Christmas objectives. Pre-planning will save companies time and money and ensure that they are given a head start over their competitors.
Secondly, it’s important to remember that you may need to refresh your campaign for the winter period. Choose temporary search terms that fit in with the festive season and change your link building tactics accordingly, and if you’re selling products rather than services, consider updating the copy on your site to reflect the gift potential of your merchandise.
Pay Per Click advertising may be the best solution for companies running short-term promotions or seasonal offers. The popular bidding system, which is easy to manage with the comprehensive Google Adwords application, allocates companies adverts within the ‘sponsored ads’ spaces alongside the organic search results, eliminating the need to wait for progress as with an SEO strategy. This not only means that products or services are placed in a prominent position very quickly, but businesses will see a jump in enquiries or sales almost straightaway as long as the account is managed properly.
And clever management is the key to unlocking a truly successful PPC campaign. So many companies waste a large proportion of their advertising budget on clicks because they don’t consider their bounce rates or understand the importance of generating quality conversions. This whole venture would make any extra profit gained over Christmas worthless.
So what’s the third and most crucial recommendation from SEO Positive? Put simply, CEOs must employ the experts to handle the most important time of the year for your marketing efforts. Mistakes are costly, and in today’s challenging economic climate businesses cannot afford to throw money down the drain due to inexperience.
SEO Positive is currently encouraging all company owners to get in touch with their professional sales consultants if they are looking to maximise the return on their investment this Yuletide. It’s essential that companies act now if they are to devise a prosperous SEO or PPC strategy in time for the Christmas rush!
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.