PHOENIX, Ariz. (PRWEB) October 31, 2011
Two entrepreneurial moms have turned their solution to an everyday frustration felt by new parents into a booming business.
The Buggy Shady, an innovative product to keep baby shaded, is the first true universal shade that fits snugly on both strollers and infant car seats. Not only does the product keep baby shaded from the sun and cooler in hot weather, but it also provides “hands-off” privacy for newborns in infant car seats, making it easy to keep people from touching or disturbing a sleeping child.
Made of breathable, transparent mesh that blocks 75 percent of UVA and UVB rays, the Buggy Shady shields baby from wind, rain, bugs and other elements. It also features a lightweight, designer print fabric layer that drops down and completely covers the mesh layer when baby needs to sleep. With eight trendy and reversible fabric options, including organic fabrics, the Buggy Shady is just as fashionable as it is functional.
“When my first child was a newborn, I was desperate for something that would keep him shaded with something that would fit snugly on my stroller and car seat,” said Tiffany Christianson, Buggy Shady co-founder, mother of two and an Arizona attorney. “I was always throwing a blanket over the stroller and every few steps it would slide down or fall in on to my baby. Every product that I found and tried didn’t solve the problem – and every product was unattractive.”
To solve the dilemma, Christianson and co-founder Holly Foster decided to make their own. It took several test versions before the women got the formula right. The development process, including finding the materials, creating samples, choosing fabrics, choosing a name, designing packaging and getting feedback from other real moms, took a full two years. The result: an easy-to-use product that is both comfortable for baby and cute for mom.
The Buggy Shady fits nearly every major brand of strollers and infant car seats and easily lifts up and stores on the stroller canopy while remaining attached to be used quickly and easily when needed again. It is available online at http://www.buggyshady.com for $49.99 and is also available in select Arizona boutiques.
“We are thrilled that we are able to give moms a real solution to an everyday frustration,” said Christianson. “The success so far is beyond what we could have imagined, and it’s exciting to think of where it will go next.”
For more information, please visit buggyshady.com.
About Buggy Shady
The Buggy Shady is the first true universal shade that works on both strollers and infant car seats, perfect for newborns and young children. Made of breathable, transparent mesh that blocks 75 percent of UVA and UVB rays, the Buggy Shady shields baby from the sun, wind, rain, bugs and provides “hands-off” privacy when needed. It also features a lightweight, designer print fabric layer that drops down and completely covers the mesh layer when baby needs privacy. Buggy Shady is available in a variety of fashionable fabrics, including organic options.