#FAC - Friday After Class: Higher Education Marketing Live Chat with Industry Experts

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Converge Consulting's live chat series will be hosted by Deb Maue on November 4, 2011. Deb leads the university’s Marketing Strategy group, which is responsible for the university's integrated- and brand-marketing initiative. She will lead a conversation focused on brand management.

Converge Consulting (http://www.convergeconsulting.org/) is proud that Deb Maue will be hosting the live chat series, #FAC Friday After Class, on November 4, 2011 at 2:00 EST. She will be leading a conversation focused on brand management.

The live chat series features higher education industry experts who engage audience members in discussions of tips, resources, and strategies related to smart marketing in higher education. Topics include web content strategy, social media strategy, web analytics strategy, etc. Participants can sign-up for reminders as well as watch the live sessions on the Converge web site at http://www.convergeconsulting.org/fac/.

Deb Maue joined DePaul University in 2005. In her role as Associate Vice President, she leads the university’s Marketing Strategy group, which is responsible for the university's integrated and brand marketing initiative. Working in a strategic and consultative manner directly with administrators, colleges, and departments, Marketing Strategy ensures that all DePaul divisions leverage the university's brand identity, utilize research to drive fact-based decision-making, and integrate key marketing messages across the university—to drive DePaul's position and prominence. In this role, she is also responsible for leading the university’s marketing innovation, specifically, identifying how new and emerging tools and techniques can be best leveraged by DePaul.

Audience members can participate in #FAC Friday After Class either through the comment feature on http://www.convergeconsulting.org/fac/, or by using the Twitter hashtag #FAC during the event. Each session will last for approximately 30 minutes.

About Converge Consulting

Converge Consulting is the measurable multi-channel communications firm for higher education institutions that want to gain a deeper understanding of their target audiences and make data-driven decisions to impact ROI positively. Converge focuses on research, planning, assessment, and measurement to improve higher education marketing initiatives. For more information, visit http://www.convergeconsulting.org and/or contact Ann Oleson by at 319-804-5580 or ann(at)convergeconsulting(dot)org.

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Ann Oleson
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