Sporting events provide a great opportunity to reinforce the importance of recycling, and education is a key component of this campaign.
Philadelphia, PA (PRWEB) October 30, 2011
PRC’s “Recycle A Lot” recycling program serves Lincoln Financial Field parking lots
Tailgaters will “Recycle A Lot” at 2011 Philadelphia Eagles home games this season thanks to a new effort launched by the Pennsylvania Resources Council (PRC) to collect recyclables at tailgating parties outside Lincoln Financial Field.
The “Recycle A Lot” campaign, funded by the Alcoa Foundation, encourages tailgaters to properly dispose of aluminum cans, glass containers, cardboard, and plastic bottles and cups.
At the campaign’s launch on October 2 (Eagles vs. 49ers), fans recycled 4 tons of material.
“Sporting events provide a great opportunity to reinforce the importance of recycling, and education is a key component of this campaign,” said Mario Cimino, Eastern Regional Director of the Pennsylvania Resources Council. “PRC and its campaign partners are encouraging people to recycle on the go by making it an easy and convenient activity.”
Parking attendants will distribute large green recycling bags to fans as they enter designated parking lots located outside Lincoln Financial Field. Tailgaters will be encouraged to place all bottles, cans, plastic containers and cardboard in the bags during their pre-game parties. A recycling team will circulate throughout the lots to provide additional recycling bags, help collect filled bags and generally encourage fans to recycle.
“Recycling saves energy, conserves resources and reduces the need for new landfills,” according to Beth Schmitt, Alcoa’s Director of Recycling. “Aluminum is infinitely recyclable. It takes 95% less energy to make a can from recycled aluminum than from raw materials, and the energy saved from recycling just one pound of aluminum could power an average home for four days.”
Last year PRC’s Western Regional Office introduced a similar tailgate recycling effort at Pittsburgh Steelers home games. The successful “Let’s Tackle Recycling” campaign now collects an average of 1 ½ tons of recyclables outside Heinz Field before each Steelers home game.
“The response from the fans so far has been even greater than we expected. The Eagles tailgates are like a community, and most fans are really happy to do anything to keep the lots clean and fun,” according to PRC Executive Director Bob Jondreau.
“Recycle A Lot” is sponsored by PRC and the Alcoa Foundation in partnership with Central Parking System and Budget Maintenance. For more information, visit http://www.prc.org or call 610-353-1555.