New York, New York (PRWEB) October 30, 2011
Africa.comDEALS and Heritage Link Brands are pleased to announce an extraordinary collaboration. Members of the fast-growing, Africa-focused social coupon website have until November 2nd to sign up for a coupon, good for 68 percent off a special case of wine, imported by the preeminent importer of indigenous African wine.
Said Africa.com CEO Teresa Clarke, “We are thrilled to be able to introduce our Africa.comDEALS members to South African wines imported by Heritage Link Brands, LLC. As sophisticated travelers and epicureans know, South Africa is gaining in reputation as a wine destination. Our newest DEAL is as spectacular as the wine itself.”
Heritage Link Brands' award-winning portfolio has been honored around the world, winning medals from the London International Wine Challenge, Decanter Magazine World Wine Awards, and the Los Angeles International Wine and Spirits Competition.
Members who purchase a case of wine through Africa.comDEALS will get more than a tasty bargain. They will have the chance to receive four bottles of three different wines for just $49.95. The wines will include Seven Sisters "June" Merlot, Seven Sisters "Vivian" Sauvignon Blanc and M'hudi iSong Sauvignon Blanc.
In addition, a portion of the proceeds of the DEAL will be donated to the International Society of Africans in Wine to support their work in South Africa and across the continent. Heritage Link Brands is helping to “link” the roots of winemaking back to families and communities in South Africa.
Founded in 2005 by husband-and-wife team Khary and Selena Cuffe, Mrs. Cuffe first came upon the idea of Heritage Link Brands after visiting the inaugural Soweto Wine Festival in South Africa. There, she learned that black winemakers were underrepresented, in land ownership, management, and in marketing efforts by local and global industry leaders. Together, the Cuffes set out to spotlight black-owned wineries.
Included within their portfolio are M’hudi, owned by the Rangaka family and a winner of the 2010 Emerging Tourism Entrepreneur of the Year Award, and Seven Sisters, owned by a family of seven sisters. Both wineries have vineyards located in Stellenbosch, South Africa’s most celebrated winelands. By showcasing these brands in particular, an emphasis has been placed on family-owned wine production, a slowly waning trend that’s being outsized by mass-producers. Heritage Link Brands also proudly imports One World, fair-trade certified wines produced by the Koopmanskloof winery.
Africa.comDEALS first offering featured an unprecedented discount on airline tickets from the United States to Nigeria aboard Arik Air. Upcoming DEALS will feature Rwandan arts and crafts and adventure travel packages. In the words of Frank Webb, Africa.com’s Director of Business Development, “Our deal with Heritage Link Brands is a great example of the African dynamism, entrepreneurship, and quality product that we actively promote through Africa.comDEALS.
About Africa.com: Africa.com is the fastest growing Africa-related internet site with 1 million+ unique visitors each month from around the world. Visitors have access to financial, political and cultural news, maps, information about world-wide events and non-profit organizations related to Africa as well as views from opinion-leaders.
Africa.com has partnered with a number of best-in-class content providers including the Council on Foreign Relations, Foreign Affairs and HAND/EYE Magazine, McKinsey and Co., Harvard University’s Committee on African Studies, the Brookings Institution’s Africa Growth Initiative, Freedom House and the Mo Ibrahim Foundation. Additional partnerships will be announced shortly.