Kansas City, MO (PRWEB) October 30, 2011
Inspiration can be found anywhere. This is exactly why Indigo Wild (http://www.indigowild.com), a Kansas City company that manufactures all-natural products for the body and home, always has their eyes and ears open.
The employees of Indigo Wild are always in search of ways to add to their extremely popular roster of all-natural products. The Zum line already includes natural bar soaps, body oils, lip balms, soy candles, cleaning products, lotions, liquid soaps, body rubs and aromatherapy sprays. Inspiration for their latest addition to their all-natural line up came from the strangest of places, the culinary world.
“I had seen salt pearls – or pearl salts – used before, but never in relation to body care,” says Emily Voth, owner of Indigo Wild. She continued, “We are always searching for new, never-before-seen products. And we’re all really into food, wine and sensory experiences, so it makes sense we’d find inspiration from the food world.”
So, they started playing around in the “Poodle compound,” as they affectionately call the production area, and found pure essentials penetrate the salt balls making for the best aromatherapeutic bath. “Because we manufacture everything in-house, we have the flexibility to play round with new ideas all of the time. When we discovered these would make amazing bath salts, we thought, why not make them into a novelty product for the holidays,” explains Voth.
At Indigo Wild, when a new product surfaces everyone is a part of the process. Employees get to test potential new products on themselves. “Through testing, we all fell in love with the salt balls. It dissolved at a slower pace than smaller bath salts, so the skin care benefits and aromatherapy lasted far longer than we expected. We also loved its ability to soothe aching muscles,” recalls Voth.
Indigo Wild thinks that bigger is better when it comes to great, all-natural products. So they’ve created a jumbo Zum line that includes Zumbo Kisses (extra-large lip balms) as well as the New Zumbo Salt Balls.
Made with all-natural, food-grade ingredients that are good enough to eat, Zumbo Salt Balls are available for purchase at indigowild.com.
About Indigo Wild
Based in Kansas City, Missouri, Indigo Wild has been producing all-natural products infused with good karma for the body and home since 1996, including the wildly popular Zum line. Never tested on animals, the Zum line includes numerous all-natural products and blends: lotions, soaps, candles, body rubs, bath salts, aromatherapy sprays, baby products, dog products, laundry soaps, household cleaning products and more. Indigo Wild's Zum products are available online at indigowild.com, by phone at 1-800-361-5686, and at specialty boutiques and natural food stores nationwide