Volusion Releases 2011 Ecommerce Survival Guide for Black Friday Weekend

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Ecommerce leader gives exclusive strategies to boost online sales during Black Friday and Cyber Monday

E-commerce Black Friday

Black Friday

Volusion, the leading provider of shopping cart software and services for online merchants, today announced the release of its 2011 Ecommerce Survival Guide for Black Friday Weekend. This informative whitepaper gives merchants exclusive tips and tactics to kick off the holiday selling season with success.

Despite a sluggish economy and reports that 62 percent of US shoppers expect to spend less money on gifts this year, the holiday season is a crucial period for online retailers. According to Coremetrics, many of these retailers will generate 20-40 percent of their revenues and profits during this period.
Although retail sales are expected to grow by only 2.6 percent in 2011, eMarketer predicts holiday internet sales are set to be a bright spot, with a projected increase of 12 percent from $32.6 billion in 2010. If this projection holds true, 2011 ecommerce holiday sales will hit a record-breaking $36.5 billion.
Volusion is confident the Survival Guide will make the 2011 selling season easier and more lucrative for merchants who are ready to take advantage of encouraging holiday sales predictions.
In this guide, merchants will learn:

  •     The History of Black Friday and Cyber Monday
  •     Tactics for a Successful Thanksgiving Weekend Including:
  •     Email
  •     Pay Per Click
  •     How to Increase Average Order Value (AOV)
  •     Strategies for Coupons and Discount
  •     Bonus Tips for Black Friday and Cyber Monday

In conjunction with the 2011 Survival Guide, Volusion will be offering a free webinar, Black Friday and Cyber Monday Survival Guide, to consolidate the information from the whitepaper into a live, interactive event. In the webinar on Thursday, November 10 at 2p.m. EST, Volusion will share insights on customer buying behaviors, astounding ecommerce statistics and tons of tips to help merchants sell more over Black Friday weekend.
About Volusion

Volusion is the leader in ecommerce solutions for online businesses. For more than a decade, tens of thousands of companies from small businesses to industry leaders like 3M, US Open, Nalgene and Oregon Ducks have used Volusion to successfully sell online. For more information about Volusion, please visit http://www.volusion.com.


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Olga Kazakova
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