Menlo Park, CA (PRWEB) October 31, 2011
Remember the crick in the neck from staring down at a cookbook in the kitchen, while trying to conjure up the magic of the recipe? It became slightly better when iFood.tv launched and you could watch recipe videos online. But nothing beats what is being announced today: on-demand video recipes and cooking shows straight to your television. Just in time for the holidays, iFood.tv, the leader in online video recipes, is announcing the launch of its cooking channel on Roku, the leading streaming platform.
The iFood.tv channel is free for users and already available for download in the Roku Channel Store. The channel features content pulled from iFood.tv’s library of more than 40,000 videos. Users will have the opportunity to choose from quality educational, instructional, and entertainment-related subject matter. Given the vast library of content, the channel will include not just popular videos but also very specific and niche content such as How To Safely Cut An Acorn Squash and Wines That Pair Best With Thanksgiving Turkey. Additionally, the videos will change on a regular basis to keep the content fresh and engaging.
“It is a natural progression for iFood.tv to move into the broadcast media,” explained Vikrant Mathur, Co-Founder of ifood.tv. “Roku is the leader in streaming players, and with more than three million unique monthly users, we’re the de-facto leader in the online food video community, so the channel makes a lot of sense. Through this channel, users will have access to an unprecedented library of niche content allowing them to find and cook the food of their choice easily.”
“iFood.tv is a great addition to the Roku platform,” said Jim Funk, vice president of business development at Roku. “The vast collection of recipe videos and the ability to view cooking instruction on the TV screen make it easy and fun to prepare new dishes.”
The launch of the channel is timed perfectly for the upcoming holiday season. Users will have access to an extensive library of videos – all for free.
iFood.tv, owned and operated by Future Today Inc., is a premier destination for food and recipes related video content. On iFood.tv, foodies are coming together to discover new and interesting content, while professional chefs are using the platform to gain exposure and build their brand. With over 40,000 videos and an audience of over 3 million monthly uniques, iFood.tv is the biggest hub of cooking videos online. The company is privately held and based in Menlo Park, California. For more information, visit http://www.ifood.tv.
Rebekah Huang rebekah(at)ifood(dot)tv