EQAL Announces “u look haute” As Part of Youtube’s New Channel Initiative

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Channel To Integrate Interactive How-To’s As A Destination for Style & Fashion Tips and Trends

Online programming pioneers create new channel on YouTube

EQAL's "u look haute" to premiere as one of YouTube's newly announced channels

Miles Beckett and Greg Goodfried, co-Founders of EQAL are the original creators of lonelygirl15 and currently run a network of networks for close to 20 celebrities and brands including Bethenny.com, LaurenConrad.com, ElleandBlair.com and more...

EQAL, the media company that builds influencer networks around celebrities and brands, has confirmed that it will be creating at least one new original channel for the recently announced YouTube channels. “u look haute” will be EQAL’s initial offering to the new content initiative announced by YouTube. “u look haute” is a channel dedicated to all things teen style, fashion and beauty and will feature guest fashionistas offering styling tips, make-overs and more and is set to launch in early April.

Miles Beckett and Greg Goodfried, co-Founders of EQAL are the original creators of lonelygirl15, KateModern and Harpers Globe and currently run a network of networks for close to 20 celebrities and brands including Bethenny.com, LaurenConrad.com, ElleandBlair.com, Nick Cannon.com and the just launched JWOWW.com and MollySims.com amongst others as well as Kraft’s Philadelphia Cream Cheese, Avon’s mark., Walgreen’s and more. The new channels will follow the model developed by EQAL for their partners of creating quality content and harnessing community through interactivity and fan focused communication to YouTube’s worldwide audience.

“u look haute” will be part segments from top stylists, part DIY presentations, part makeover and as with all EQAL properties, will be shaped by the community that forms around the channel. Current EQAL partners like ElleandBlair.com and MichelePhan.com are reaching million of viewers each with their YouTube beauty and style channels.

Miles Beckett, CEO and co-founder of EQAL says, “We are thrilled to be working on an original channel on YouTube where we began our work in the digital space. YouTube is a fantastic partner and tool for video content.” Added EQAL President and co-founder Greg Goodfried, ”We have taken everything we’ve learned about integrating the community into the content and created “u look haute” to be an interactive space for everyone who follows beauty, style and trends.”

YouTube has announced plans to bring around one hundred new original channels, created specifically for today’s connected viewers, to its platform from some of the biggest producers and celebrities from Hollywood; some of the hottest emerging media companies; and some of the earliest pioneers of web video. The channels will create a new viewing experience for people, making the most of the YouTube platform - available globally, on any device. The first new channels will start launching on YouTube next month and continue over the next year.

About EQAL:
EQAL is a media company that builds influencer networks around celebrities and brands. Their celebrity and brand networks include the official websites and social media accounts for Tori Spelling, Lauren Conrad, Nick Cannon, Elle and Blair Fowler and the RealWomenofPhiladelphia brand partnership with Philadelphia Cream Cheese that recently won a Gold Effie Award. EQAL’s celebrity networks generate more than 200 million impressions per month and reach 15 million people. EQAL’s “hub and spoke” strategy focuses on building an integrated media property by increasing social media numbers, driving traffic and engagement to the celebrity’s official website, and providing new revenue opportunities. With close to 20 networks as a part of the EQAL network, living on the proprietary technology platform, Umbrella, EQAL will have 30 celebrity and brand properties online by the end of the year.
EQAL was founded by Miles Beckett and Greg Goodfried. The two are widely credited as being the first to create quality serial programming for the internet, for integrating products into online programming and for originating the first “online to on-air” programming with a network television show. Miles and Greg are frequent speakers on digital entertainment and brand integration in the online space as well as the future of entertainment on the internet and beyond. The company continues to evolve at the rapid speed of the medium as it combines quality content, celebrity influencers and technology.

For more information on EQAL, please contact:
Jill Siegel
jill(at)EQAL(dot)com                    
917.214.1710 (jill)                    

Melissa Kwechansky
melissa(at)EQAL(dot)com
818.276.6319 (melissa)

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Jill Siegel for EQAL
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