"There are so many ways to build a community, business owners can get overwhelmed by the possibilities, thinking that either they need to spend a lot of time or spend a lot of money to be successful. "
Lake Charles, LA (PRWEB) October 31, 2011
Decisive Minds LLC has recently updated its one-day virtual training course to include information on the new Facebook changes and how they affect businesses. The course also includes new strategies to allow businesses to maintain their social media presence in just minutes a day. The course is designed to help small businesses to take advantage of the marketing power of social media without overwhelming them.
Although Americans are increasingly going online to find and compare products, fewer than half of businesses include social media channels in their marketing efforts according to a recent survey conducted by insurance firm Hiscox.
According to the Hiscox survey, of the 53% who use some social media in their businesses, only 12% consider it an essential part of their business marketing plan.
Yet, according to Zero to the Moment of Truth by Google,
-70% of Americans look at product reviews before buying a product
-79% of consumers use their smartphones when they are shopping
-83% of moms go online to do further research after seeing a commercial that interests them
A recent Nielsen report revealed that Americans spend a quarter of the time they spend online reading social networks and blogs.
“I think that business owners just don’t know where to start”, says Michele Scism, business strategist and CEO of Decisive Minds. “There are so many ways to build a community, business owners can get overwhelmed by the possibilities, thinking that either they need to spend a lot of time or spend a lot of money to be successful. I’ve seen the students in my social media virtual days make great strides in their businesses by devoting a small amount of time consistently to their social media efforts.” Decisive Minds offers quarterly virtual classes to help business owners develop a social media strategy that can be maintained in a matter of minutes a day.
Scism continues, “Another place where I see businesses get overwhelmed is with the constant changes in Facebook.” We are pleased to announce that we’ve updated our class to include strategies on how small businesses can take advantage of the Facebook changes.”
To find out about the next class visit http://takeactiongetprofitsvirtual.com.
Decisive Minds LLC partners with business owners that are tired of being the best-kept secret on web. The company offers social media training and business strategy consulting to small businesses. For more information on Decisive Minds visit http://decisiveminds.com