flipflop wines Launches “Give the Gift of Giving” Sweepstakes

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Winner and three guests travel with Soles4Souls on an international mission to distribute shoes to those in need.

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flipflop Wines Give the Gift of Giving” sweepstakes provides an opportunity to experience a foreign culture and touch lives offering hope to people in an exciting way. You will be part of a team helping to change the world, one pair at a time.

flipflop Wines launches the “Give the Gift of Giving” sweepstakes on November 1, 2011 nationwide. The winner will receive a trip for four to an international destination with Soles4Souls, the international shoe charity, to “give the gift” of shoes to people in need. Consumers can enter the “flipflop Wines Give the Gift of Giving” sweepstakes online by visiting facebook.com/flipflopwines.

This consumer sweepstakes is the next phase of the flipflop Wines’ partnership with Soles4Souls. Since partnering with Soles4Souls in early 2011, flipflop wines has donated over $100,000 from wine sales proceeds to the charity and is helping collect and distribute thousands of pairs of shoes to those in need. "Giving and gifting are an important part of the holiday season. I am very proud of our relationship with Soles4Souls and to announce this sweepstakes program that will allow others to experience the real joy of making a difference in the lives of others,” said David Georges, vintner, flipflop wines.

More than 300 million children in the world remain barefoot, a situation that spreads parasitic diseases and other health issues. Since 2005, Soles4Souls has given over 16 million pairs of new and gently worn shoes to people in over one hundred twenty-seven countries. “The best feeling in the world is giving of yourself knowing that your efforts truly matter. The “flipflop Wines Give the Gift of Giving” sweepstakes provides an opportunity to experience a foreign culture and touch lives offering hope to people in need in a new and exciting way. You will be part of a team helping to change the world, one pair at a time,” said Wayne Elsey, Founder and CEO of Soles4Souls.

flipflop Wines, distributed by Underdog Wine & Spirits, are a collection of expressive, well-balanced wines that are a perfect fit with today's casual lifestyle. With seven varietals, including Cabernet Sauvignon, Chardonnay, Merlot, Moscato, Pinot Grigio, Pinot Noir and Riesling, there is a flipflop wine for everyone. "These wines deliver true varietal character at an exceptional value (SRP $7)," states Georges. For more information on flipflop wines, visit flipflopwines.com.

No purchase necessary. Open only to legal residents of the United States who are 21 years of age or older at time of entry. Sweepstakes ends 12/31/11. Void in CA and other states where prohibited or restricted by law. Subject to complete official rules available at facebook.com/flipflopwines or by mail to “flipflop Wines Give the Gift of Giving Official Rules”, 159 West 25th St., 2nd Floor, New York, NY 10001.

About Underdog Wine & Spirits
Underdog Wine & Spirits, an unleashed unit of The Wine Group, is the champion of emerging brands for the new millennium: the "underdogs" of the sometimes stuffy wine and spirits world. We work with domestic and international producers to craft unique adult beverages that are a breed apart. The home of Cupcake, FishEye, flipflop, Big House and Octavin Home Wine Bar, our portfolio includes many of today's most dynamic growth brands. Visit UDWS.com for more information.

About Soles4SoulsSoles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-enterprise efforts to eradicate poverty. Soles4Souls’ other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are eligible for tax advantages. Visit giveshoes.org , clothes4souls.org , or hope4souls.org for more information.

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Patricia Schneider