Sierra Trading Post Adds Social Sharing to Get $10, Give $10 Referral Program

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Customers Can Refer Friends via Email, Facebook and Twitter

Refer a new customer, you get $10 and they get $10

“We listened to customer feedback and knew we had to rethink the program. It’s now easier than ever for our customers to share the savings with their friends and family,” says TJ Croissant, marketing manager for Sierra Trading Post.

Sierra Trading Post is making it easier for customers to save money on great brands through its revamped Get $10, Give $10 referral program.

“People are already telling their friends and family about great deals they find at Sierra Trading Post. This program just rewards them for already being great customers, and gives new customers an extra reason to give us a try,” says Gary Imig, president of Sierra Trading Post.

The program is simple:
1. An existing customer sets up a free account and invites friends to shop STP.
2. If those friends are first-time customers, they get $10 toward their first purchase.
3. The referring customer then gets $10 for each new customer.

Sierra Trading Post launched the program in 2009, and has significantly revamped it to add social sharing. In addition to being able to send an invitation via email, each referring customer can send out a personal URL via Facebook and Twitter. Once the invitations have been sent, the STP customer can see how many $10 gift cards they have simply by logging into their free account at SierraTradingPost.com. There is no limit to the amount of gift cards a customer can rack up, so it’s a win-win for new and existing customers.

“We listened to customer feedback and knew we had to rethink the program. It’s now easier than ever for our customers to share the savings with their friends and family,” says TJ Croissant, marketing manager for Sierra Trading Post. “After all, we anticipate the social sharing being a major driver in the success of the new Get $10, Give $10.”

For details about the program or to create a free account, visit stp.me/Get10Give10.

About Sierra Trading Post: Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering “Great Deals. Great Brands.” Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and offers customers 35-70% savings every day. Founded in 1986, Sierra Trading Post is celebrating its 25th anniversary, and has saved customers more than $3 billion on outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers in Cheyenne and Cody.

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Steph Merkle
Sierra Trading Post
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