Engaging, informative and attractive copy is the mainstay of all websites that have managed to maintain their great SERPs
(PRWEB UK) 31 October 2011
Successful SEO is built on a set of solid foundations. Any SEO consultant will be able to take recent search trends into consideration to outline an effective strategy based on their client’s website and their progress to date, but the art of writing interesting yet compliant copy is a service that is often overlooked by major internet marketing firms.
SEO Positive has invested a lot of time and energy into analysing the latest changes made by Google to their algorithms. The firm has had to re-consider their approach towards search engine optimisation for a handful of clients since the infamous Panda updates took place at the end of September. However, as SEO experts the world over are learning more about the way the search engines are evolving in their quest towards the ideals of the much-discussed Web 3.0 model, one fact remains – engaging, informative and attractive copy is the mainstay of all websites that have managed to maintain their great SERPs.
The Essex-based SEO and PPC agency is one of the only companies of its kind to boast a dedicated, in-house copywriting division. The firm decided to expand its writing team this month as demand for website copy increased substantially. The professional writers are also able to produce high-quality press releases, directory submissions and blog posts for clients who want to create a real buzz on the web.
The qualified writers at SEO Positive have the ability to write for almost any industry, with a particular focus on the professional retail sector.
Text allocated to eCommerce sites contains the perfect blend of information and persuasion. The homepage copy offered by the company draws upon all of the key elements of the client’s business and entices the user to find out more. But customers are also provided with the opportunity to request revisions once the initial draft has been sent across for their approval, ensuring that the copywriting service from SEO Positive is 100% transparent and incredibly efficient. Clients are encouraged to contact the optimisation firm straightaway if they believe their online presence lacks punch – after all, words really do matter, not only for the search engines that index website copy several times a day, but for prospective consumers who may potentially disregard a site for another that delivers their message more effectively.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.