Eco-Friendly Apparel Brand United by Blue Gets Online Deals Ready for the Holidays

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United By Blue, the ocean-friendly brand of apparel that, for every product sold removes one pound of trash from oceans and waterways around the world, is looking forward to a holiday season packed with special online deals and giveaways.

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When holiday shoppers give UBB, they don’t just give a cool, vintage nautical inspired t-shirt. They give the gift of healthier oceans.

United By Blue (UBB) sells a line of super soft organic cotton slub jersey t-shirts, organic cotton canvas bags, and jewelry. But more importantly, the sale of each sustainably sourced product removes one pound of trash from oceans and waterways around the world.

The Product

UBB’s new winter line and its social mission makes it unique among online shopping sites. “When holiday shoppers give UBB, they don’t just give a cool, vintage nautical inspired t-shirt. They give the gift of healthier oceans,” says Brian Linton, the company’s Founder and Chief Trash Collector.

UBB t-shirts are made using only all natural materials, like certified organic cotton and canvas. Every graphic t-shirt is stonewashed so that it’s so soft you have to touch it to believe it, and the designs are conceived in-house based on inspiration from the staff’s travels and adventures.

In addition to a line of sterling silver jewelry (with rings, pendants, and earrings), UBB is also featuring a limited collection of handmade jewelry from American artisans. “Our new line features nostalgic reminders of eras gone by, as well as beautifully incorporated upcycled materials,” says Alli Blum, UBB’s Director of Marketing.

The Deals

It will be the socially-driven company’s first holiday ecommerce season, and they’re looking forward to making it a huge success. To welcome holiday shoppers to their online store, UBB is offering a number of different deals on their new lines to make holiday shopping a little bit more affordable.

For starters, UBB has several everyday deals. Customers receive free shipping on any purchase of two items or more (no special free shipping code necessary!). UBB offers this deal all year round, but it’s especially valuable around the holidays. “We want to make it easier for shoppers to visit UBB as their one stop for holiday shopping,” says Blum. “Especially if you’re looking to impress your loved ones with gifts that give back.”

Beginning November 15, UBB will also introduce a “Give and Get” promotion so that shoppers purchasing a gift for a loved one can also get a gift for themselves. Customers who add gift-wrapping to a purchase will automatically receive a $10 gift card to use on a purchase for themselves.

“The “Give and Get” concept is built into the fibers of our brand, where each product gives back to the environment. To celebrate a successful season of waterway cleanups and good work for the ocean, we’d like to give back to our oceans and customers,” says Mike Cangi, UBB’s Director of Cleanups.

UBB will also offer special holiday deals exclusively for their Facebook fans and email news community. The brand will kick off a “12 Deals of Christmas” promotion on Black Friday. While the promo is ongoing, 12 different products will be offered at a special price for two days at a time like a flash sale or daily deal special.

Shoppers are also encouraged to join UBB’s mailing list for special deals, discounts, and coupons that will only be available to the brand’s eNews audience.

United By Blue is an ocean-friendly brand of apparel based in Philadelphia. For every product sold, the company removes one pound of trash from oceans and waterways around the world through company organized and hosted cleanups. The brand sells organic cotton graphic t-shirts, canvas bags, sterling silver, and a limited collection of artisanal jewelry.

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Alli Blum
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