Cignal Media Announces Strategic Relationship with PriceGrabber, Improving Cameras Website

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Photography information site, DigPhoto.org, will deploy price comparison feed for cameras and related products.

DigPhoto.org, a camera info site, strategically partners with PriceGrabber

DigPhoto.org, a camera info site, strategically partners with PriceGrabber

PriceGrabber's catalogue will provide our readers with valuable shopping comparison tools.

Cignal Media, announced a strategic partnership with PriceGrabber for their informational site dedicated to digital photography and digital cameras. Digphoto.org is a website for both consumers and professionals, which highlights camera products, specifications, relevant news, rumors and more. The site was launched in 2011, by a staff of journalists and bloggers with a history of experience with both digital and film photography. As of August, the site experienced a dramatic uptick in traffic, according to Compete.com.

“This is a perfectly timed strategic partnership for us, we are rapidly developing a loyal audience with our qualitative content.” Said Chad Shmukler, Cignal Media's Founder, “The PriceGrabber catalogue is huge and, paired with digphoto.org's extensive digital camera database, will provide our visitors with a terrific comparison shopping tool.” Shmukler added, “in the coming months digphoto.org will be launching a comprehensive camera lens database as well, and PriceGrabber's catalogue will provide our readers with valuable shopping comparison tools there as well.”

Digphoto.org Visitors will gain:
Digphoto.org typically discusses popular brands like Nikon, Pentax, Olympus, Sony and Canon cameras. Recently they have been a voice of anticipation for HD cameras and stoked the rumor mill with pre-release information around the Canon 1D X. DigPhoto visitors currently have to leave the site to shopping portals to begin the shopping cycle for a purchase. PriceGrabber, the comparison shopping engine, considers their Cameras section to be among the most utilized of their 26 shopping categories and list the Canon EOS rebel t3i, and Nikon D5 among the most searched for camera products. PriceGrabber normally is positioned as a site that a DigPhoto visitor would visit downstream (after leaving the site), according to HitWise data. The strategic relationship could possibly bring price comparisons on over 275,000 camera products to the DigPhoto site, assisting visitors in purchasing decisions.
Shmukler says, “Obviously from a business perspective there is great upside for us, but the real motivator in this decision was about passion for our users and improving DigPhoto as a top destination site for the photography community.”

About digphoto.org:
DigPhoto has a small staff that produces terrific content for the photographer community. The site is owned and operated by online public media company, Cignal Media LLC. For more info, visit: http://www.DigPhoto.org

About Cignal Media LLC:
Cignal Media LLC, features a network of blogs covering some of today's hottest topics. With coverage that runs the gamut from the worlds of technology to natural resource conservation and outdoor sports. Cignal Media's blogs are seen by millions of readers each month.

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Chad Shmukler
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