Harrisburg, Pennsylvania (PRWEB) October 31, 2011
Known worldwide for its iconic Red Kettles, The Salvation Army Harrisburg Capital City Region is adding the spirit of competition to its 2011 holiday season campaign.The first annual Battle of the Bells, launching November 17 through December 31, 2011, is the Corp’s creative twist on raising awareness, introducing new opportunities for corporations and individuals to give, and inviting participants to make some media.
“The Salvation Army Harrisburg’s Battle of the Bells competition is a welcome challenge to raise local funds and reinvest them in our community. We’ll kick off the iconic Red Kettle Campaign and Battle at the local Karns Foods store in the landmark West Shore Plaza, in Lemoyne. Our employees look forward to ringing the bell each year,” said Richard E. Jordan II, president & CEO of Smith Land and Improvement Corporation and West Shore Plaza owner. “Capitalizing on a company’s competitive spirit and supercharging it on social media is a win-win for The Salvation Army Harrisburg.”
The financial crisis constricting Harrisburg, Pennsylvania, has made international news. What is not embroiled in the capital city’s fiscal and leadership tug-of-war is the determination and heart of Harrisburg’s business community.
More than 500 local business and community representatives are expected to participate in The Salvation Army Harrisburg Capital City Region’s (TSA Harrisburg) Red Kettle Campaign. Special guest, 99-year-old Mrs. Selvey, will launch the campaign as the first bell ringer of the year. A 20-year Red Kettle veteran, Mrs. Selvey has a loyal following.
Companies are encouraged to share their Red Kettle experiences with YouTube videos, Twitter updates, and Facebook photos and posts. “For sustained giving, reaching Millennials as well as CEOs is imperative, and social media is one of the quickest, most direct channels to achieve that,” said Major John Griner, Corps Officer, TSA Harrisburg.
TSA Harrisburg has been helping residents of Harrisburg and its surrounding communities for over 100 years. Rallying for those in need, Harrisburg-area businesses and organizations will staff 25 Red Kettles positioned at high-traffic locations to compete for the title of Battle of the Bells winner—raising the most money at their kettle over the five-week period.
“Our goal for The Battle of the Bells is to continue to feed, clothe, and care for those in need, and deliver a marketing advantage for companies to donate. It wraps team building, brand building, social responsibility, and community leadership all into a Red Kettle experience,” said Kathleen A. Pavelko, advisory board member and president & CEO of WITF Inc.
The yearly Red Kettle Campaign provides a significant source of the annual revenue needed to sustain programs and services to needy residents in the Harrisburg-area throughout the year. “We are truly grateful to the local business community and volunteers for donating their time to support the Battle of the Bells and the Red Kettle Campaign,” said Major John Griner. “Without their generosity, we would not be able to help the thousands of local residents each year that we do.”
For more information on TSA Harrisburg Capital City Region’s Battle of the Bells, visit http://www.salvationarmyharrisburg.org or contact Community Outreach and Event Coordinator Rebecca Kleha, at 717-233-6755 x137.