TMR Announces Release of Fan Cost Experience -- a New iPhone App for Sports Fans

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The Fan Cost Experience (Fan Cost X) is an app that allows users to see how much sports fans are paying for beer, food, and tickets at professional baseball, basketball, football, and hockey games. Users can share how much they paid for certain items, compare their prices with the prices reported by other Fan Cost Experience users, and use the app to find the locations of the cheapest items in the stadium.

Team Marketing Report recently released the Fan Cost Experience, a brand-new iPhone application tailor-made for fans looking to get the best deals on beer, tickets, and food at sports events. Sports fans can also use the app to see how their team's prices compare to those around the country.

As one of the leading authorities on ticket prices for sports in North America, Team Marketing Report is uniquely qualified to put out such a product. Since 1991, Team Marketing Report has published the well-known Fan Cost Index (TM), a survey of pricing for the four major sports of North America. Now, with the Fan Cost Experience app, fans can report what they’re buying and how much they’re spending on tickets and concessions.

The Fan Cost Index measures the cost of a family of four to attend a sporting event. The FCI total consists of four tickets (using season ticket pricing), two beers, four soft drinks, four hot dogs, parking for one car, two programs and two hats. TMR recently released the Fan Cost Index for the 2011-12 NHL season, which is available at the Fan Cost Experience website.

TMR has historical FCI packages for sale on its website at fancostexperience.com. If you are interested in purchasing the FCI package, please contact Dan Bulla at dbulla(at)teammarketing(dot)com.

The FCI, and Team Marketing Report, gets major media attention from the Associated Press, CNBC, MarketWatch, the New York Times, and many other outlets. TMR executive editor Jon Greenberg has done countless interviews as a sports marketing expert.

The Fan Cost Experience was borne out of TMR’s desire to see what fans are actually buying at games, and for how much.

The FCE app, which is available for 99 cents at the Apple Store, allows users to enter pricing for tickets, where they bought tickets (online, at the stadium, or through secondary markets), and where they are seated. Concession-wise, there are many options outside the normal FCI purview, including nachos, gluten-free foods, hamburgers, etc. Fans can report how much they spent on each item (as most parks have different pricing options) and where they purchased the item.

The pricing entries then go into a TMR-controlled database, which gives the user an idea on how their purchases relate to other ones in the stadium or arena. It also gives ever-evolving averages for the stadium or arena.

TMR hopes to use the data to compile written reports that compare static FCI data with Fan Cost Experience information taken over time.

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Dan Bulla

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Jon Greenberg

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