Converting Leads to Sales: A New Guide for Increasing Revenue in the 21st Century

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New release from sales expert Jim McAvoy with latest wisdom walks you through converting leads to sales as never before!

Converting a lead into a sale can stump even star sales professionals. High-performing salespersons have compared the process to having teeth pulled without Novocain or to gargling bleach! So when Jim McAvoy with his quarter century of proven performance in maximizing sales collates a treasury of actionable wisdom, even wildly successful sales professionals sit up and pay attention.

Although lead generation and nurturing have always been important to the sales process, only recently have they occupied center stage. While technology has made it easier to gather leads, classify them, and maintain them in dossiers, it has not really helped significantly increase the conversion rate. That’s why Jim addresses a critical question of how sales professionals can reliably increase their reservoir of qualified leads and ultimately convert them to revenue.

#LEADS to SALES tweet Book01 is part of the THiNKaha series whose 112-page books each contain 140 innovative and inspirational ideas (tweets/ahas). This book walks the readers through the author's proven L.E.A.D.S.™ process for lead conversion. Jim expounds on each of the five components of the process, showing the ways in which one can implement it into one’s lead-generation and conversion flow. He offers practical ideas to help the reader’s advance within the prospecting phase of the sales process, teaches one to effectively engage those all-too-formidable executive gatekeepers, and shares these seven crucial principles that will get one closer to that all important document--the signed and sealed deal. In the words of industry expert Robin Grumman-Vogt, “There is nothing better than having a succinct, articulate partner and coach in prospecting and sales at the disposal. This is what Jim McAvoy's work, and now his book, is all about.”

Written in the popular tweet format, this treasury of sales wisdom will set the readers firmly on the path to shorter cycle times and stellar sales. Here are some of the pearls of wisdom he shares with his readers in his book:

  •     Tweet #10: Possessing the attitude and belief that you are being helpful and supportive by introducing your product or service is paramount.
  •     Tweet #49: Storytelling is a pivotal skill. Learn your firm’s success stories and share them with your potential prospects.
  •     Tweet #88: Brevity matters. E-mails must be compatible to hand-held devices, meaning you have about 5 to 10 seconds to get your point across.
  •     Tweet #113: A bit of “soft tenacity” might be appreciated by the buyer, and a gentle nudge may help advance the sales process.
  •     Tweet #138: With a well-executed lead-generation strategy, the painful days of cold-calling can be greatly reduced, if not eliminated completely.

About the Author:
Founder and President of JWMcAvoy & Company, Jim McAvoy has almost twenty-five years of experience maximizing sales results for clients in a wide range of industries from boutique firms to Fortune 500 companies. An expert in lead generation, he has helped his clients secure an astonishing $60 million of incremental revenue to date! McAvoy holds a BA in Economics and History from the College of William & Mary. He also attained the Certified Employee Benefits Specialist (CEBS) designation, a status conferred by a partnership of the Wharton School of the University of Pennsylvania and the International Foundation of Employee Benefit Plans.

TITLE: #LEADS to SALES tweet Book01
SUBTITLE: Creating Qualified Business Leads in the 21st Century
AUTHOR: Jim McAvoy
DATE OF PUBLICATION: August 3rd, 2011
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-058-9 (1-61699-058-9)
eBook: 978-1-61699-059-6 (1-61699-059-7)

About THiNKaha:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world. Every book in the THiNKaha series is a slim, handy volume, 112 pages in length, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests. Titles include: #CORPORATE CULTURE tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #PROJECT MANAGEMENT tweet, and more. For more information, go to

THiNKaha books and authors are also part of THiNK Continuity, a continuous learning program based on customized topics that enhance attendees’ skills by offering bite-sized, easy to understand, and worthwhile chunks. This program powers the internal champion at companies or a content guru to deliver expert knowledge on relevant topics, and in a way that inspires learning in their environment and fosters “aha” moments. Just think regular bite-sized morsels can be delivered on topics such as: leadership, management, sales, marketing, work-life balance, project management, social media and networking, presentation skills, and other topics that are needed by the learner.

Corporations interested in exploring publishing a book series or creating a THiNK Continuity Program for their audience should contact the associate publisher, Janae Pierre, at janae.pierre(at)happyabout(dot)info or via phone at +1 408-921-1568.

Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy(at)happyabout(dot)info.

Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
E-Mail: sharyn.fitzpatrick(at)happyabout(dot)info

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