Chicago, IL (PRWEB) November 01, 2011
Queue Marketing Communications Group, Inc. based in Chicago, an integrated marketing agency that offers branding and path to purchase services, continues the expansion of its management team with the addition of new Senior Account Director of Branding Services Anne Archer.
Archer brings with her more than 20 years of experience in corporate and consumer packaged goods design management. She has led numerous branding initiatives for Fortune 500 companies, such as: Alberto-Culver, Kraft, Quaker Oats and Unilever; and has developed and launched a multitude of new product initiatives and line extensions for U.S. and European markets.
Archer piloted the first National Labeling Education Act (NLEA) compliance project for Quaker Oats in 1992 and subsequently implemented NLEA on more than 300 Quaker Oats packages. As a lead consultant for Quaker Oats, she earned the Rite Stuff Award - Portion Pack Project and Foodservice Quarterly Award - Portion Pack Project. In 2008, Archer’s article "Driving Creativity and Innovation through Culture” was featured in the Design Management Institute’s book Corporate Creativity, Developing an Innovative Organization.
Queue President Ross D. Vangalis commented, “The demand for our design services has been growing exponentially and Anne’s experience in branding and package design will enhance the path to purchase marketing strategies that Queue creates for our clients. Anne is well known and respected in the design community and we are thrilled to have her here at Queue.”
About Queue Marketing Communications Group, Inc.
Queue is an integrated MarCom group. Queue utilizes unique approaches to engage queues and form queue-munities through branding to retail activation programs. Services fuse traditional and new media to deliver a highly targeted, contextual approach, which has achieved positive results for clients such as: AHIMA, Aldi, Bally Total Fitness, Barilla Pasta, Crate & Barrel, Digital Innovations, Farmland National Beef, Frontera Foods, Jim Beam Brands, Kraft Foods, Lionhart Advisors, Mrs. Fields, Showtime Networks, TCBY, Thompson Reuters, Weber, Williams Sonoma and many more. For more information about Queue, please visit http://www.in-queue.com.
Queue Marketing Communications Group
fsalamone(at)in-queue(dot)com / (312) 564-6000 ext. 25
# # #