One Italia and ScientiaMobile Sign Agreement for Adoption of Commercial Handset Detection Framework

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Leading Italian provider of Digital Marketing Services Embraces Commercial WURFL

ScientiaMobile and OneItalia Sign Deal

ScientiaMobile and OneItalia Sign Deal

WURFL is obviously the de-facto standard in device recognition and all mobile developers know why

One Italia, an Italian Multinational, and ScientiaMobile, Inc., a US company offering the popular open-source WURFL framework commercially, have today announced an agreement between the two organizations. According to the agreement, OneItalia will become a commercial adopter of ScientiaMobile products and services, and rely on the WURFL APIs and Device Description Repository to provide mobile-specific user experience to consumers accessing its platform. As part of the deal, OneItalia will be able to offer mobile-optimised websites and services.

“OneItalia offers services and multimedia content for web and mobile portals, often in cooperation with large operators all over the world. In such contexts, device detection is a key component in the overall system architecture. OneItalia could only go for solutions that are reliable both in terms of performance and accuracy of the information provided. This was the driver behind the adoption of WURFL. WURFL is obviously the de-facto standard in device recognition and all mobile developers know why. The arrival of ScientiaMobile has removed the only downside to WURFL when compared to competing solutions: the lack of a company behind it. Embracing ScientiaMobile was the obvious next step for us.” - said Valentino Accattoli, OneItalia’s Head of Software Development.

“Open-Source is immensely valuable, but, let’s face it, pure Open-Source can only be relied on to a point when no commercial support is available. This deal gives OneItalia an edge over other providers of similar services.” - said Paolo Perrucci, OneItalia’s CTO.

Luca Passani, ScientiaMobile CTO, stated: “The adoption of WURFL by OneItalia, including the tools the ScientiaMobile reserves for paying licensees, will enable the company to extend the functionality and the platform service levels offered to OneItalia customers.”

WURFL, the Wireless Universal Resource FiLe, is a popular open-source framework to solve the so-called “Device Fragmentation” problem for mobile web developers and other stakeholders in the mobile ecosystem. WURFL has been and still is the de-facto standard Device Description Repository (DDR) adopted by mobile developers.
Open-Source WURFL is available at:

About OneItalia
ONE is a privately owned company established in 2004 and a major player in the multimedia content industry, with relevant roles at both Italian and worldwide level.
ONE's core business is B2B in most cases extending to B2B2C (end to end management of digital storefronts, on mobile/web), and some pure B2C operations (Cross carriers, short code based premium VAS); company’s partners are mostly Mobile Carriers and TELCOs, Media Conglomerates, Content providers and aggregators, Billing providers, eCommerce/Logistics companies.
In Italy ONE operates through One Italia (OI) since 2003 with offices in Rome, Milan, and Benevento, and it has achieved a leading position in the national content industry, particularly in mobile VAS (2G to 3.5G).
Internationally, ONE operates through One Worldwide, a company established in 2007 and fully controlled by OI. OW controls local companies in Brazil, Mexico, Argentina, Czech Rep., USA. Currently, ONE employs more than 300 people worldwide, and has a forecasted gross revenue of 75 MLN Euro in 2010. Thanks to its proven experience and acquired know-how in technology and application development, to the creativity of proprietary solutions and true passion in the Pursuit of Client’s success, OI helps its customers to develop and improve their business. Technological innovation, strategy savvy, creative vision and a ground-breaking marketing focus are the exclusive ingredients for ONE’s seamless approach to success.
OneItalia’s web site is located at:

About ScientiaMobile
ScientiaMobile is co-founded by the original founders of WURFL and Tera-WURFL. ScientiaMobile products enable the creation of mobile web solutions by addressing device diversity issues and device detection challenges.
ScientiaMobile product offerings, licensing, support and details on upcoming products can visit, for more information.
The company is headquartered in Herndon, VA, USA.


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