Mobile Fun boosts international expansion with new Spanish and Dutch websites

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Mobile Fun now operates English, French, German, Spanish and Dutch sites to cater for growing international client base

Mobile accessories retailer logo

Mobile Fun logo

Having dedicated websites in another two European countries gives us access to key international and local markets which, in turn, serves to further expand our global presence.

Mobile Fun, the UK’s leading online retailer of mobile accessories, has announced the launch of Mobile Fun Spain (http://www.mobilefun.es) and Mobile Fun Netherlands (http://www.mobilefun.nl).

The two new sites will sell the same range of products that Mobile Fun’s existing UK, German and French websites offer, including a globally-sourced stock of over 8,000 mobile accessories and devices.

Richard Moore, Mobile Fun’s Head of International, said: “We have already enjoyed fantastic success with our UK, German and French websites. Our French website was launched in July 2010 and has exceeded initial sales targets, receiving more than 40,000 orders in the first year of trading. As a whole, international sales currently account for 25 per cent of Mobile Fun orders and, as this percentage is increasing, our new websites will help to further promote our brand overseas.”

Recognising the importance of localisation in achieving success overseas, Mobile Fun recently appointed country heads for Spain and the Netherlands, who received training at Mobile Fun UK prior to the launch of the Spanish and Dutch websites.

Mobile Fun Spain is headed up by Vanesa Nunez while Robin Verschuren manages Mobile Fun Netherlands. The new recruits have been localising content depending on the specific preferences and demands of each territory. In addition, Mobile Fun’s in-house IT team has developed each site to offer preferred national payment methods. Spanish and Dutch customers will also enjoy rapid delivery, with orders placed before 5pm shipped on the same day.

Richard concluded: “Having dedicated websites in another two European countries gives us access to key international and local markets which, in turn, serves to further expand our global presence. We recognise that our market entry in Spain and the Netherlands may be a gradual process, however, with our market-leading product range, we are confident that consumers will react positively to our new websites, as they have in France and Germany. So whether you are looking in Spain for accesorios Samsung Galaxy S2 or in The Netherlands for HTC Wildfire S hoesjes, Mobile Fun will sell it.”

Mobile Fun’s current visitor numbers for its UK, German and French websites exceed 1,300,000 per month while its Spanish and Dutch websites have experienced over 10,000 visitors per week during the initial launch phase, with this number rapidly increasing.

For more information on Mobile Fun’s new websites, visit http://www.mobilefun.es or http://www.mobilefun.nl.

About Mobile Fun

Mobile Fun is the UK’s leading Internet retailer offering a market leading range of accessories for mobile phones and other mobile devices from its http://www.mobilefun.co.uk website.

With a product range of over 8,000 globally-sourced mobile accessories and tens of thousands of mobile downloads available on its website, Mobile Fun has successfully established a market-leading position within the competitive mobile sector.

Mobile Fun has offices in the UK, Germany and France and delivers products to over 50 countries worldwide.

Mobile Fun was ranked as the UK’s 7th ‘Fastest Growing Technology Based Company’ in the Sunday Times 2006 Microsoft Tech Track 100, was awarded the ‘Online Retailer of the Year’ title at the Mobile News Awards 2011 and won the Online Retail Awards 2011 ‘Computers and Telecommunications’ category.

For more information, please contact Ranbir Sahota or Nic Corns at Vitis PR on 0121 242 8048 or ranbir(at)vitispr(dot)com / nic(at)vitispr(dot)com

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Ranbir Sahota
Vitis PR
0121 242 8048
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