Snowshoe Magazine Launches New Website Using WordPress

Share Article

Online publication continues its reign as the Internet’s number 1 resource for first-time, recreational and competitive snowshoers

Snowshoe Magazine logo

Snowshoe Magazine logo

The amount of new participants reinforces how snowshoeing has become the winter activity of choice for people who are price-conscious and adventurous.

Past News Releases

RSS, the sole e-magazine focused on the worldwide sport of snowshoeing, launched an all-new website – its fifth iteration in its eight-year history.

Since launching in late 2003, Snowshoe Magazine has continued its mission to introduce snowshoeing to a mainstream audience, pluck people from their couches and place them in snowshoes, and provide a reliable resource to the industry through its editorial excellence.

“It’s so great to see the sport of snowshoeing grow each year, especially in a down economy,” said Ryan Alford, founder and owner of Snowshoe Magazine. “The amount of new participants reinforces how snowshoeing has become the winter activity of choice for people who are price-conscious and adventurous. Not only is recreational snowshoeing popular but snowshoe racing has invited a great deal of excitement to the sport as well.”

Leading the graphic design and programming of the site was Gabriel Serafini of Serafini Studios, based in Oakland, Calif. Using WordPress and its myriad publisher-friendly plugins, Serafini structured the website in a way that would propel into the next phase of its history as a homegrown, grassroots operation.

“Given Snowshoe Magazine’s impressive track record, we wanted the new design to be an evolution that was appropriate for its continued success as the top snowshoeing resource on the web,” explained Serafini. “We ended up writing custom code to export 1,131 articles in 48 categories and 1,184 events from the old ColdFusion site into a format that WordPress could import. The final site is beautiful, usable and will serve as a solid platform for future growth.”

Alford added, “We’re continuing down the pathway of ‘awesomeness,’ plain and simple. We’ve been attracting new advertisers, such as Columbia Sportswear, KEEN Footwear,, Talus Outdoor Technologies, Wilderness Athlete, and Yukon Charlie’s Winter Systems. However, perennial advertisers such as Atlas Snow-Shoe Co., Dion Snowshoes, Easton Mountain Products, GV Snowshoes, Mountain Safety Research, Redfeather Snowshoes, TSL Snowshoes, and Tubbs Snowshoes are continuing their support this season. And, of course, we continue to work with our partners: American Trail Running Association, United States Snowshoe Association, Winter Wildlands Alliance and”

About Snowshoe Magazine

Snowshoe Magazine is the sole publication focused completely on the sport of snowshoeing. The e-magazine offers original editorial on snowshoe racing, travel destinations, health/fitness, nutrition, gear reviews, and more. Snowshoe Magazine is a wholly owned and operated product of Alford Publishing, Inc., based in Denver, Colo.

About the Sport of Snowshoeing

Born into existence more than 6,000 years ago, snowshoes were used as a means of transportation. Once constructed with wood and cowhide, snowshoes provided a way to “float” on deep snow and allowed an easier method of traversing across frozen terrain. Modern-day snowshoeing is far different. Now constructed with aluminum and other tough outdoor materials, people find snowshoeing to be a great way to stay healthy during the winter months. Plus, through the sport’s popularity in the northern United States, Alaska, Canada and other worldwide destinations, competitions have sprung up to cater to runners and fitness enthusiasts. Snowshoeing is also on the verge of becoming an Olympic sport.

For more information, please visit or contact Ryan Alford at 303-332-4993 or e-mail ryan(at)snowshoemag(dot)com. To follow Snowshoe Magazine on Facebook and Twitter, visit and

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ryan Alford
Visit website