Sasha Hefler, Legal Industry Thought Leader, has been appointed to the 2012 Advisory Committee for the Carmel Valley eDiscovery Retreat

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The Founder and Executive Director of CVEDR, announced today that Sasha Hefler, Founder and President of Strategic Brands on Fire, has been named to the CVEDR Advisory Board.

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Sasha has a vast number of relationships in the eDiscovery industry and an overall tenure in successful brand marketing of educational forums and start-up corporations in the eDiscovery space

Sasha Hefler, Founder of the legal public relations firm Strategic Brands on Fire and the former President of the Masters Conference, was appointed today as an advisory committee member of the Carmel Valley eDiscovery Retreat being held July 22 – 24, 2012 at Carmel Valley Ranch in Carmel, California.

“Sasha Hefler is a proven asset to CVEDR. Her participation was very instrumental to the success of the first inaugural eDiscovery retreat that took place a few months back in July. Sasha has a vast number of relationships in the eDiscovery industry and an overall tenure in successful brand marketing of educational forums and start-up corporations in the eDiscovery space.” said Chris La Cour Founder & Executive Director of CVEDR.

The advisory committee consists of a number of eDiscovery professionals who are committed to the ongoing development of CVEDR. Their abilities, experience, and knowledge were selected for how they compliment the pivotal direction of the eDiscovery industry. The advisory committee was structured much in part to develop recommendations in a focused, group structure on the speaker and educational direction of CVEDR.

“The 2011 Carmel Valley eDiscovery Retreat brought back some real memories for me personally and it is exciting to see the passion Chris La Cour has for the eDiscovery community. CVEDR will continue to build on its foundation in hopes of becoming a top tier west coast educational legal forum,“ said Sasha Hefler, Founder & President of Strategic Brands on Fire.

About Carmel Valley eDiscovery Retreat
The Carmel Valley eDiscovery Retreat(CVEDR) is a premier resource for legal industry professionals wishing to focus on the complexities and practicalities of eDiscovery. Whether you’re new to eDiscovery, or want to increase your existing expertise, the CVEDR allows an attendee to explore critical topics with established industry leaders and peers - all in one of the most stunningly beautiful areas of the United States, Carmel, California. The retreat offers face-to-face interaction with eDiscovery experts in a collegial atmosphere. Specifically, this eDiscovery educational forum’s agenda has been organized around interactive panel sessions. Attendees can participate in any of the valuable interactive sessions on the most pivotal litigation issues affecting the industry, and develop strategic direction. Explore the 2012 CVEDR website and contact us with questions to get involved today.

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Strategic Brands on Fire
Strategic Brands on Fire specializes in identity and public relations campaigns for start-ups and companies that need re-branding and positioning in the legal vertical. Beyond the scope of marketing the firm offers sales management, corporate channel partner management and lead generation programs. The company develops effective strategic planning based on unique insight into marketing opportunities based on client needs by delivering increased revenues, a rise in market share and brand awareness. The Strategic Brands on Fire team has established a solid reputation for integrity and trust among their clients and partners.

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