Dominion Dealer Solutions’ Be Back Mobile App Wins Award for Most Innovative Dealership Solution of 2011

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Be Back Mobile App selected by dealers as DrivingSales Innovation Cup Award winner at the 2011 DrivingSales Executive Summit

It’s an honor for Dominion Dealer Solutions to be recognized as the 2011 Innovation Cup recipient, this shows the continuing effort Dominion Dealer Solutions is making to move the individual brands to a unified, more innovative offering.

Dominion Dealer Solutions’ Be Back Mobile App has been named the winner of the Most Innovative Dealership Solution of 2011 in the DrivingSales Innovation Cup Awards. The Be Back Mobile App was selected by a panel of dealers from a competitive field of solutions at the Third Annual DrivingSales Executive Summit (DSES), held at the Bellagio Las Vegas. Dominion Dealer Solutions is a division of Dominion Enterprises.

DrivingSales ( created the Innovation Cup Awards, presented annually at the DrivingSales Executive Summit, to recognize solutions introduced or enhanced whose innovative approaches have produced significant results for dealers.

“It’s an honor for Dominion Dealer Solutions to be recognized as the 2011 Innovation Cup recipient,” said Glen Garvin, group general manager of Dominion Data Solutions. “This shows the continuing effort Dominion Dealer Solutions is making to move the individual brands to a unified, more innovative offering. The Be-Back App shows a commitment to be front and center in new automotive product initiatives by placing our focus on dealer-consumer engagement. The DSES conference boasts a literal ‘who’s who’ in cutting-edge automotive retail. We are so pleased to be in attendance and humbled by the award.”

The Be Back Mobile App from Dominion Dealer Solutions can be downloaded through iTunes and is available for both the iPhone and Droid devices. The app is currently in development for the iPad as well. The Be-Back app is branded for each specific dealership. Once downloaded by the consumer, the application stores many useful pieces of information like the vehicles’ VIN numbers, mileage, service history and book valuations. The Be Back Mobile App notifies customers of inventory recalls or specials, and allows car buyers to view service schedules and owner’s manuals. Through both the iPhone and Droid, drivers can schedule service appointments with DMS integration, find local gas stations, and get parking spot reminders and loan calculators. The Be Back App truly becomes a consumer’s vehicle management tool complemented by the dealership’s branding.

The local dealership owns this white-labeled application on the car buyer’s most important and useful asset – their mobile device. Contact information in the application, service schedules and appointment setting increase fixed operations at the dealership. An equity alert shows the consumer how valuable their trade-in could be and alerts the dealer to the consumer’s interest in its equity.

“The DrivingSales Executive Summit is designed to inspire dealers to push the envelope on innovation and to help them collaboratively uncover the actionable solutions and strategies that will move their dealerships forward,” said DrivingSales Founder and CEO Jared Hamilton. “The Innovation Cup, a centerpiece of the DSES, raises awareness of the vendor solutions that are moving the needle forward in dealerships across the country by allowing those who know best – auto dealers – to decide the finalists and winner. Clearly, the Be Back Mobile App is already making its mark and has impressed the hundreds of progressive dealers who attended the summit. Congratulations to Dominion Dealer Solutions and to each of our finalists!”

Dealership solution-providers submitted applications online with vendor names removed, and a panel of dealers assessed each application. The Innovation Cup Award finalists presented their solutions onstage at DSES, with a panel of dealer judges scoring each solution. As the highest scorer, the Be Back Mobile App by Dominion Dealer Solutions won the Innovation Cup for Most Innovative Dealership Solution of 2011.

Each finalist and winner’s solution will also be profiled at and in the DrivingSales newsletter, and will be featured in a video interview at DrivingSalesTV. For more information about the Driving Sales Innovation Cup Awards, go to:

About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: lead generation, reputation management, online service scheduling and customer relationship management tools through Autobase; web sites, SEO and PPC through Dealerskins; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Learn more at or follow us at

Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, travel, apartment rental, and employment industries. Please see

About The DrivingSales Executive Summit
The DrivingSales Executive Summit is a uniquely collaborative event modeled after the best practices and information-sharing among dealers and auto industry professionals on The third annual event brings together the most progressive dealers in the country and world-renowned speakers, all focused on pushing the auto industry’s ‘innovation boundaries’ and translating the latest trends and business realities into solid 2012 action plans for every dealership department.

Unlike other automotive industry events, the DrivingSales Executive Summit is 100% dealer driven and designed specifically for the most advanced dealer principals and dealership executives in the industry. The exclusive event has a vendor-neutral policy, meaning no vendor influence on presentation selection and adherence to a strict dealer-to-vendor ratio.

For more information, visit or contact

DrivingSales is the auto industry’s fastest-growing, most influential trade media property focused on delivering actionable profit-building information to auto retailers and industry professionals. DrivingSales’ media network includes flagship property (, the world’s largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting; DrivingSalesTV (, an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry’s leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry’s most innovative dealerships, solutions and best practices.

DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales won a “Top 25 Under Five” award from the Utah Valley Entrepreneurial Forum (UVEF), which spotlights outstanding entrepreneurs and start-up companies in Utah; was named a 2011 Fast 50 “Emerging Eight” company by Utah Business magazine, which recognizes the entrepreneurial spirit, innovative business tactics and revenue growth of Utah’s fastest-growing companies, and received an Interactive Media Award (IMA) in 2011 for Outstanding Achievement in the ‘Automobile’ website category. Additionally, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch in 2010 by Auto Success Magazine.


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Peyton Hoffman
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