Small Businesses and Aspiring Entrepreneuers Seek a Competitive Edge With Affordable Online Marketing Training

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BeThereOnline Conference Provides Low-Cost Internet Marketing and Social Media Training to Philadelphia Area Businesses on November 7, 2011

"The skills learned at the Be There Online conference will make businesses more competive and individuals more employable" - Debbie Bookstaber

Online marketing and social media is a critical way to obtain new customers, but many small business owners are too intimidated to use SEO, Google AdWords, Facebook, Twitter and blogging to increase sales. Those who are interested in learning how to market online may lack the budget to pay a consultant or to attend educational conferences in places like New York, Las Vegas and San Francisco.

At the Be There Online conference on November 7, 2011, more than twenty speakers will demystify online marketing and social media for small businesses, non-profits, consultants, and anyone wanting a competitive edge in the digital market. The Philadelphia area is home to many marketing experts, who speak at conferences throughout the country that cost hundreds or even thousands of dollars to attend. These marketers recognized the need for low-cost marketing and social media training, so they waived their speaking fees in order to make affordable education available in their local community.

Wil Reynolds from SEER Interactive will give the opening keynote address on SEO (search engine optimization). Wil Reynolds has worked with Fortune 500 companies as well as local Philadelphia area businesses to help them get found in Google, Bing and other search engines. His career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies that included Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA (to name a few). He founded SEER Interactive, a Philadelphia-based SEO firm in 2002.

More than 20 marketing experts from the Philadelphia region will contribute to the educational panels offered. Conference attendees will choose from panels on Twitter fundamentals, Facebook advertising, website design, pay-per-click advertising, Google Places, email marketing, local search engine optimization, Google AdWords, affiliate marketing, Yelp, Foursquare, video blogging, public relations and more.

Sarah Peppel, a marketing professor and co-founder of Be There Online, explains, "We felt BeThereOnline would be a valuable service to support small business owners, nonprofits and even individuals looking to switch fields or re-enter the workforce."

Debbie Bookstaber, the owner of interactive marketing agency Element Associates and co-founder of Be There Online, adds, "The skills learned at this conference will make businesses more competive and individuals more employable."

The Be There Online conference will take place at Franklin Commons in Phoenixville, PA and run from 8 am – 5:30 pm with a speed networking lunch organized by the Phoenixville Chamber of Commerce. Participants can attend for just $49.50 using discount code SUPERCHEAP. Students are welcome to attend for just $25 using discount code STUDENT.

About Be There Online:
The Be There Online conference will be held in Phoenixville, PA on November 7, 2011 at Franklin Commons. Registration is available at


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Sarah Peppel
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