New Computer System Improves Customer Service

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Nothing was more frustrating to The Flag Company, Inc. than the time it was taking to process orders.

Processing means not-yet-shipping, and shipping out orders is what makes customers happy. To that end, The Flag Company, Inc. has just introduced a new order-processing system that decreases processing time and increases order-fulfillment rate.

“We realize”, said Mike Lawrence, Vice President of Marketing, “that to remain America’s number one source for flags, we must continue to improve our customer service while providing the best quality products as fast as possible. To accomplish this, we have streamlined our order-processing procedures to substantially shorten the time it takes between receiving an order and shipping the product. Any new computer system is a major investment and a real headache to implement but our customers will notice the difference, and that makes it worthwhile.”

In conjunction with the software/computer upgrades, modifications in the Warehouse completed the project. Reorganization of stock and improved shipping lines facilitate the packing process.

To complement their internal ability to quickly process orders, The Flag Company, Inc. is working with its suppliers and contractors to reduce turnaround time for non-stock and custom items. The Flag Company, Inc. is becoming a lean, mean, order-processing machine.

“We want our customer,” continued Mike, “to have a pleasant, quick, and satisfying buying experience with us and this new system is another step to assuring that they do.”

About The Flag Company, Inc.:
The Flag Company, Inc. offers a complete range of flags and flag-related products in addition to its line of flagpoles and Flagpole Beacon. Custom screen printing and digital printing are available for special events, corporate logos, etc. Stock merchandise includes U.S., state, international and military flags and all types of accessories such as bunting, memorial cases, pennants and more. The Flag Company, Inc. is the nation’s largest producer of message flags, offering over 300 different messages, which are used by realtors, restaurants, car dealerships and every other kind of company imaginable. Toothpick flags – both stock and custom-made to order – are also available. The complete product line can be viewed at the website, “Feel Good Light-Ups”, a decorative light lens for fluorescent light fixtures became so popular that they have their own website, Flagpoles and Flagpole Beacons are featured at

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MIke Lawrence
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