The ability of TARGUSinfo to provide insights about consumers in real time allows us to adapt faster and better.
VIENNA, Va. (PRWEB) November 01, 2011
As instability in the U.S. housing market continues, finding accurate, dependable home value information becomes an increasing challenge for lenders. For the mortgage industry, estimated home values (EHV) are especially critical to properly serving the homeowners who seek a reverse mortgage.
Today, Reverse Mortgage Directory, LLC (RMD) announced that it is incorporating reliable EHV data from TARGUSinfo, the trusted leader in On-Demand Insight®, into the company’s procedures for connecting borrowers with the appropriate lender. Reverse Mortgage Directory will now confirm EHV to ensure a borrower qualifies for a reverse mortgage in addition to verifying the identities of online consumers using TARGUSinfo’s On-Demand Verification solution.
“The reverse mortgage market is a constantly changing landscape, and we’re ever vigilant about evolving to find high-quality data to support our clients in the best possible way. The ability of TARGUSinfo to provide insights about consumers in real time allows us to adapt faster and better, and ensure that a higher quality borrower is provided to our network of lending partners,” said Gretchen Williams, Director of Sales and Customer Relations, Reverse Mortgage Directory.
A reverse mortgage is a type of home loan for homeowners 62 years of age or older, which allows them to convert a portion of the equity into cash. Unlike a traditional home equity loan or second mortgage, no repayment is required until the borrower(s) no longer use the home as their principal residence.
“Reverse Mortgage Directory has been a long-time, valued partner of TARGUSinfo,” said Stephanie Richman, Executive Director, Account Management, TARGUSinfo. “We’re proud to help them continue to effectively drive value for their network of lenders and continue to be a valuable resource for homeowners.”
TARGUSinfo delivers unparalleled intelligence by leveraging its real time engineering platform I.A.N. – Identifiers, Attributes and Network. I.A.N. is the backbone of TARGUSinfo’s unique ability to deliver the most complete, accurate and actionable verification, scoring, identification and real time analytics solutions.
Approximately 80 million inbound records per day power I.A.N.’s Identifier layer (names, phone numbers, addresses and email addresses), keeping the foundation of I.A.N. authoritative, accurate and up-to-date. Identifiers are linked to Attributes to form a comprehensive depiction of consumers.
Estimated home value is just one of the many insights in the Attribute layer, which also contains rich content and propensities about consumers and businesses including location features, demographics, purchasing propensities, audience group membership for advertising, and a host of other behaviors. The data set is delivered in real time through TARGUSinfo’s Network, returning accurate insight about consumers within milliseconds to clients.
About RMD, LLC
Through its website, http://www.ReverseMortgageAdviser.com, RMD assists seniors and their families in finding objective reverse mortgage information; in addition to servicing reverse mortgage loan originators as an industry leader for Internet-based reverse mortgage leads. For more information, visit http://www.ReverseMortgageAdviser.com.
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 300 billion real time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, America’s top brands and most respected companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York. For more information, visit http://www.TARGUSinfo.com.