New Yorkers Obsession with Brunch Gets Serious: Introducing BrunchCritic.com

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New Online Resource Helps New Yorkers Find the Ideal NYC Brunch Destination

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In New York City, brunch is as much about the experience as it is about the food so it’s important to find a spot with a perfect atmosphere as well as menu, said Founder Andrea Pappas.

Pancakes? Check! Lower East Side? Check! Unlimited Mimosas? Check! Introducing BrunchCritic.com, New York’s all-brunch resource where busy New Yorkers can pinpoint the best NYC brunch location in seconds. BrunchCritic.com allows “brunchies” to enjoy brunch NYC style and search by neighborhood and specific categories such as “BYOB” or “Good for Kids.” If New Yorkers aren’t sure what they’re in the mood for, they can pick a photo in the “Where Can I find That?” gallery profiling dishes from specific restaurants on BrunchCritic.com

Founder Andrea Pappas was an early adapter when it came to brunch as her mother made her pancakes every single morning until she was twelve! However, the business idea for a brunch-focused Web site didn’t come to her until several years ago. Like many New Yorkers, Pappas’ weekends were sacred and brunch was a way to unwind in a social setting with friends after a stressful week. As a result, brunching became a twice-a-week ritual and Pappas became the go-to person that friends and family would call to find the perfect place to brunch with that “maybe” boyfriend or those difficult-to-please in-laws. While hunting down locations, it became apparent that finding detailed brunch information was not easy, even in brunch-centric city like New York.

BrunchCritic.com leaves no brunch detail unturned. In addition to providing specifics on most available brunches in the city, the Web site lists brunch hours, brunch-only reviews, brunch reservation policies and the cross streets.

“For New Yorkers, brunch is as much about the experience as it is about the food so it’s important to find a spot with a perfect atmosphere and menu. I’ve found that many online food sites list the same locations while overlooking some true brunch gems,” said Founder Andrea Pappas. “I love being able to share unexpected brunch spots and exposing New Yorkers to restaurants they haven’t tried or heard about. Plus, enjoying a fantastic brunch in New York City does not have to mean waiting in line for two hours,” she added.

In addition to providing updated and detailed information about brunch, BrunchCritic.com also invites fellow “brunchies” to attend its quarterly brunch events that brings fellow New Yorkers together in a unique, memorable and entertaining experience. Each event has a specific theme and BrunchCritic.com users are invited to buy tickets in advance. Events will be posted on BrunchCritic.com.

BrunchCritic.com is New York City’s only searchable resource dedicated to exclusively brunch. The Web site is a directory that helps New Yorkers find the perfect brunch location based on location and category. The company launched in March 2010. For more information please visit http://www.brunchcritic.com or email Andrea Pappas at andrea(at)brunchcritic(dot)com.

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Thea Zagata
Pesce PR
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