Android models HTC, Samsung and Motorola account for three quarters of total customer smartphone comments online

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In the latest web listening report from DigitalMR: Android models HTC, Samsung and Motorola are the top three most mentioned smartphone brands on the internet accounting for 76% of all measured customer comments. HTC models attract highest share all positive mentions with 35%. Nokia achieves highest Net Sentiment Score with 55%

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Android models are now comfortably outselling more traditional models from established players such as Blackberry and iPhone, and this is firmly reflected in their dominance in terms of online buzz.

Social media research specialist DigitalMR releases latest findings on what customers are saying about smartphones on the internet.

DigitalMR analysed over ¼ million customer comments about smartphones across July-August 2011. Just over two-thirds (67%) of these customer views are positive, compared with 33% negative.

The most mentioned smartphone brands are all Android models. HTC garners more mentions than any other brand, with a 35% market share of all positive comments and a 32% share of the smaller, negative comments group. Next placed is Motorola with 21% positive mentions and 21% negative, followed by Samsung with 20% positive and 25% negative. Together, these Android brands account for three quarters of all measured customer comments regarding smartphones.
Results are based on comments posted by consumers on the major smartphone brands: Apple, Motorola, Samsung, RIM (Blackberry), HTC, LG, Nokia, Sony Ericsson, Huawei and HP across Jul-Aug 2011.

Interestingly, the more established smartphone brands from Apple and RIM (Blackberry) only account for 5% and 3% of total customer comments respectively.
DigitalMR’s analysis (powered by SocialNuggets) is based on comments posted via a range of relevant websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also their sentiment – whether posts are positive or negative in nature.

Managing Director of DigitalMR, Michalis Michael commented: “Android models are now comfortably outselling more traditional models from established players such as Blackberry and iPhone, and this is firmly reflected in their dominance in terms of online buzz.”

All the brands measured, achieve a positive Net Sentiment Score (NSS) for Jul-Aug. NSS provides an overall percentage score of net positive posts. The average NSS taken across all the brands measured is 34%. This shows customers are generally very happy with their devices and are sharing the good news online.

Of the three most talked about brands on the web, HTC had a NSS of 38%, followed by 34% for Motorola and a below par score of 23% for Samsung.
The highest NSS is achieved by Nokia (55%) followed by LG (45%) with the lowest by HP (13%) followed by Huawaei (20%).

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DigitalMR measures thousands of customer posts regarding the services and features attributed to smartphones. The “Operating system” and “Service provider” features generate the most comments - both positive and negative. “Operating system” attracted a 20% share of positive posts vs 22% of negative ones, while “Service Provider” produced 21% positive vs 23% negative.

In their words – customer comments sample
“True, at least Nokia starts producing something what is not android, too many manufacturers use android, and I want world "without limits" Nokia can offer people nice Windows phone devices in future, and I actually am very interested in these upcoming phones, even in my country news are calling those upcoming phones "Nokia Super phones"
“The LG Optimus 2x P990 HD Smart-Phone is the business.....I’m very happy with the: "LG Optimus 2x P990" definitely best value for the money and cash speaks oodles especially I think the present price is a bargain”.

“HP Veer is small even for a little person... Even for my 6 year old brother... Even for... you get the idea... A SMALL touch screen on a Smartphone is just WRONG! Touch screens are meant to be big and beautiful, easy to type on and see information and multimedia... This is a joke! ”

“...In addition to a TERRIBLE battery life Huwaei M835 phone also has a very low volume level especially from the headphone out jack. It is supposed to have some sort of surrounded sound feature but when I turn it on it doesn’t get any better”.

Click here for further customer comments and more about web listening reports

About DigitalMR
DigitalMR is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially web-listening, and sophisticated technology platforms to enhance its business consulting approach.

DigitalMR’s solutions also include community panels, access panels, web usability and a distinct focus on qualitative research online. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography.
The agency operates in affiliation with international market research company MASMI DigitalMR is headed by founder and MD, Michalis Michael and has offices in London, UK; Nicosia, Cyprus, and Columbus, Ohio, in the US.

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Michalis A. Michael
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