Seattle Art Installations to Trigger “Yawn Chain Reaction” Simulating Relaxing Effects of All-natural Sleep Aid “Nature Made Sleep” as Daylight Savings Nears End

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As daylight savings time comes to a close, three separate installations by Seattle-based artists will highlight challenges to a good night’s sleep, dreams and the passage of time and will aim to trigger a “yawn chain reaction” among passersby which will be televised via on-site screens. In case you’re still not yawning, brand ambassadors in pajamas with bedhead will also be on site to share information about and to distribute samples of the natural sleep aid “Nature Made Sleep.”

Who: Local artists Julie Alpert, Andy Arkley, Mike Simi and Matamuros (z. bohnenkamp and A. Mong) may have just the cure for helping Seattle residents re-set their natural clocks as daylight savings time comes to a close. The artists have created and will display their respective interpretations of sleep – or lack thereof - in 3 separate locations across greater Seattle.

What: The installations will highlight challenges to a good night’s sleep, dreams and the passage of time and will aim to trigger a “yawn chain reaction” among passersby which will be televised via on-site screens at each separate location. In case you’re still not yawning, brand ambassadors in pajamas with bedhead will also be on site to share information about and to distribute samples of the natural sleep aid “Nature Made Sleep.”

When & Where:

  •     9:00 am – 5:00 pm Victor Steinbrueck Park, Central Walkway, 2001 Western Ave.

o    This installation “Signs of a Bad Night’s Sleep” by husband-and-wife team Julie Alpert and Andy Arkley will feature a bed-like stage upon which rests a stack of TVs showcasing yawn videos. Attached to the headrest will be a group of lit handmade signs with representations of what keeps people awake at night.

  •     9:30 am – 6:00 pm at University Village, Center Court

o    This installation “The Yawn Catcher” by artist Mike Simi will feature an interactive robotic sculpture highlighting the yawn. The robot is a wheeled, mobile platform that has capability for both sound and motion. Peoples’ yawns will be captured on video and screened on the monitor within the robot.

  •     10:00 am – 8:00 pm at First Thursday Pioneer Square Art Walk, just West of Occidental Park located at Occidental Ave. S. and S. Main St.

o    This walk through installation “Dreamcircle” by Matamuros (z. bohnenkamp and A. Mong) will feature a hand-painted mural and TV screens to simulate time’s passage from night to morning through dream-like sequences, constellations and other imagery.

Media Opportunities:
1.    Photo/video opps of interactive art installation highlighting obstacles to a good night’s sleep, what keeps people up at night
2.    Photo/video opps of dreamscape mural illuminating times passage from night to morning
3.    Photo/video opps of yawning robotic sculpture interacting with public
4.    Photo/video opps of yawning passersby
5.    Photo/video opps of brand ambassadors in pajamas with bedhead
6.    Interviews with local artists
7.    Interviews with Nature Made Reps

About Pharmavite LLC
For more than 40 years, Pharmavite LLC has earned and maintained the trust of healthcare professionals, consumers, and retailers by manufacturing high-quality vitamins, minerals, herbs and other dietary supplements that are safe, effective and science-based. Nature Made vitamins is the number one selling brand in the food, drug, club and mass channels. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states. Nature Made Sleep is sold in most major retailers, including club stores.

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Mary Cohen

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