Buca Di Beppo Chooses Transaction Wireless To Power Digital Gift Cards

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Transaction Wireless to power email, mobile and social promotional capabilities for Buca di Beppo’s digital gift card program to serve last-minute shoppers in the lead up to the holiday season

“We chose Transaction Wireless to broaden our gift card and loyalty programs because of their unrivaled portfolio, 24/7 customer service, security and fraud protection...," said Kyle Collins, director of interactive marketing for Buca di Beppo.

Transaction Wireless, the leading provider of digital gift card solutions, today announces that family style authentic Italian restaurants, Buca di Beppo, will be enlisting Transaction Wireless to power its digital gift card program. Packed with multiple features, the Transaction Wireless cloud-based digital gifting platform will enable Buca di Beppo to leverage increasingly popular channels such as email, mobile and Facebook for digital gift card promotions and marketing initiatives in the lead up to the holiday season.

Buca di Beppo will be deploying Transaction Wireless’ full suite of services—wGiftCard for Buca di Beppo’s B2C digital gifting offerings, wCentive for its B2B programs, and wConnect for its marketing campaigns—to power its loyalty and customer incentive programs from a single, easy-to-use, cloud-based digital gifting platform.

“We chose Transaction Wireless to broaden our gift card and loyalty programs because of their unrivaled portfolio, 24/7 customer service, security and fraud protection—with them being one of the few vendors to meet PCI Level 1 compliance standards on handling sensitive customer data,” said Kyle Collins, director of interactive marketing for Buca di Beppo. “With Transaction Wireless, we will be able to create more effective digital gift card campaigns that enable us to better understand and engage our customers, while providing a fun, more personal and secure way to give digital gift cards this holiday season.”

Buca di Beppo will be leveraging wGiftCard, Transaction Wireless’ B2C digital gift card sales solution. This will allow Buca di Beppo’s customers to easily personalize their gift cards by adding photos as well as personal audio, video and text messages, which can be scheduled for delivery to the recipient via email, mobile or Facebook.

Buca di Beppo will also be utilizing Transaction Wireless’ wCentive, a comprehensive B2B solution that enables the management and support of multiple B2B accounts, suppliers and guest relations, including hosted online store fronts for bulk digital gift card ordering. Moreover, its guest relations online portal offers customers that choose to purchase a Buca di Beppo digital gift card a way to easily check their remaining balances and track when their gift cards have been sent and received, allowing Buca di Beppo and its partners to provide better customer satisfaction. As a result, Buca di Beppo can more easily extend its commercial gift card reach and deliver through any medium while dramatically reducing operating costs and significantly improving resale and co-branding opportunities.

Furthermore, with Transaction Wireless’ wConnect solution, Buca di Beppo can seamlessly manage its digital gift card and marketing campaigns via email, mobile and Facebook through a single, easy-to-use tool that will enable Buca di Beppo to create more targeted and engaging marketing, loyalty and promotional campaigns.

“We’re thrilled to work with Buca di Beppo to enhance and make its digital gift card and loyalty program more valuable and appealing for customers, while bringing the lively Italian experience found in Buca di Beppo restaurants to customers who give and receive digital gifts,” said Tom Niedbalski, vice president of business development, Transaction Wireless. "Buca di Beppo customers can rest assured that their data is in safe hands and their personalized digital gift cards will reach their intended recipients however they choose—in real-time or on a specific date or occasion.”

About Buca di Beppo
Owned by Planet Hollywood International, Inc., with locations from Philadelphia to Honolulu, Buca di Beppo restaurants embody the Italian traditions of food, friendship and hospitality. Dishes enjoyed for generations in villages throughout Italy inspire the menu, which features both Northern and Southern Italian favorites. While the food has pleased millions of palates from coast-to-coast, Buca di Beppo is equally famous for its quirky décor and upbeat atmosphere. Most Buca di Beppo locations are open daily for lunch and dinner. Delivery is also available at many locations nationwide. Visit http://www.bucadibeppo.com for locations, hours of operation, menus, reservations or to place an online order for Buca To Go. Or Follow Buca di Beppo on Facebook or Twitter: @bucadibeppo.

About Transaction Wireless
Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today’s digital consumer. Transaction Wireless offers the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless’ patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as AMC Entertainment, American Eagle Outfitters, Applebee’s, Bass Pro Shops, California Pizza Kitchen, Cracker Barrel, O.co, SpaFinder and more. For more information visit: http://www.transactionwireless.com.

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